Sunrise Launches New Programs for 2012

February 13, 2012

Several new product enhancements and programs are being launched by Sunrise Windows to help dealers "get off to a fast start in 2012," company officials state. Among the new product options are more color combinations and architectural hardware finishes for its double hung and slider products.

“One of the keys to our growth during the downturn in the remodeling market has been our focus on the success of our dealers,” says Gary Delman, Sunrise president and CEO. “Providing new product options and helpful training for our dealer partners allows them to focus their energy on what they do best, which is meeting and an exceeding the expectations of their homeowners.”

“Sunrise has always had a strong focus on dealer training”, adds Mike Roncato, VP of sales. “With the start of the new year, most of our dealers refocus their sales teams and themselves by sharpening their selling and business skills. We’ve responded with additional efforts on our part to support our partners’ needs for training by providing individual sessions with our territory managers, special training events held at our Temperance, Mich., manufacturing facility and through the sponsorship of the 2012 Home Improvement Profitability Summit Tour with Dave Yoho & Associates.”

In addition to the new color and hardware options, the vinyl window and door maker is also introducing a new simulated meeting rail for its casement windows. The option allows dealers to meet higher energy performance needs or egress requirements with a casement window, while providing the look of a double hung window

Serving customers in 35 states, Sunrise offers five distinct lines of premium vinyl replacement windows and sliding doors, including such options as blinds and simulated divided lites.