Tru Tech Doors Launches iPad App

June 21, 2012

Designed to increase door sales, a new mobile application has been launched by Tru Tech Doors. Currently available for the iPad, the app will be provided to the fiberglass and steel door manufacturer’s sales representatives, distributors and dealers.


“Making the finest quality doors that are easy to buy and even easier to sell is at the root of everything we do as an organization," says John Careri, president. "In these tough economic times however, that’s just not enough. We are making it a top priority to ensure that every person representing a Tru Tech door has the right tools to illustrate the product difference, breadth of offering, price, and availability…whatever they need to close the sale.”

The convenient app provides access to information on all the Tru Tech Doors product lines, including Harbour Craft Premium Fiberglass Doors, Executive Series Doors, and HD Steel Doors, as well as the company’s collection of Arteferro Wrought Iron Glass and Tru Elegance Decorative Glass options. For each product line, there is an image library to show numerous configurations, colors, finishes and glass options.

To inspire and help customers visualize the end product, the Tru Tech app also features the Try-It-On Tool, which allows users to use the iPad camera to take a picture of a home front or entryway in real time and then insert any door option provided by the application. Users can also add sidelites, transoms, change glass and modify door placement within the photo, the manufacturer reports. Finished images can be saved, emailed or stored within the app.

The app also ensures that users have instant access to all Tru Tech Doors marketing material including individual product brochures, the award- winning Magalog, the Harbour Craft Grain and Stain Guides, and the company's price guides. All support collateral can be viewed on the iPad, downloaded and printed directly from the app for maximum flexibility, it is also noted.

“This app is going to change the way customers and representatives buy and sell doors,” says Carlo Ianni, director of sales. “Finally they’ll be able to leave the heavy, expensive collateral material behind and focus on building the customer relationship and interacting with the customer and the products. Instant access, in real time, to up-to-date information, in a professional, high-quality presentation–what more could a sales person want?”