Tyson Schwartz Named President of Soft-Lite

Window & Door
July 7, 2017

Tyson Schwartz has been appointed the new president of Soft-Lite LLC.

Schwartz has a B.S. in Business Administration and Marketing from Minnesota State University. A summer internship with Ritec International Ltd. in London, England led to a full-time job with the company and launched Schwartz’ career in the glass products industry. Schwartz was a sales representative with Great Lakes Window, and then took a sales position with Gorell Windows and Doors. During his 17-year career with Gorell, Schwartz held numerous roles including national sales manager, vice president of sales, and vice president of sales and marketing. After a stint with Thermal Industries, Schwartz joined Soft-Lite in 2013 as the vice president of sales and marketing.

“Tyson has an incredible wealth of industry knowledge and is highly regarded in the window business,” says Jim Barreira, CEO of Harvey Building Products, which acquired Soft-Lite in 2016. “He has shown throughout his career not only his respect for our industry, but his respect for all of the customers and teammates he has worked with and the relationships he has built.”