Veka Targeting Nonresidential Market

April 8, 2009

Veka Inc., the supplier of vinyl window and door extrusions, is launching a new commercial window and door program. Manufactured at Veka's Fombell, Pa., facility, and at other partner locations in the U.S., Mexico and Canada, the new offering is spawned from years of proven performance in the European market, the company states.

Based in Fombell, Pa., the North American operation of the German-based extruder has been serving residential window and door manufacturers for more than 20 years.  Veka has been working with its new commercial products for close to a year now in an effort to test the potential of European style windows and doors for the nonresidential market.  “Although Veka vinyl windows have been installed in commercial applications all over the world for many years, the American market has been slow to change," states Kevin Seiling, general manager of the commercial window division. "However, with recent and upcoming energy code changes and government programs like LEED, there is a greater demand for more energy efficient products like PVC windows, which is unparalleled in the residential window and door industry as far as thermal performance is concerned.”

The company plans to focus its sales efforts on storefronts, schools, and institutional projects but notes that these products will suit most applications.  “The most recent bill signed by congress, the American Recovery and Reinvestment Act (ARRA), tremendously helps this segment of our business as we have the perfect product that meets the energy codes that will be an important part of this act,.” Seiling explains. “We plan on attacking this market vigorously and will prove the viability of PVC in the commercial market place.”

The PVC products being introduced by Veka are all steel reinforced and carry commercial (C), heavy commercial (HC) and architectural grade (AW) ratings. Product types include tilt/turns, project-in, project-out, fixed, and casements, as well as fold-and-slide, swing, sliding, parallel tilt-and-slide, and lift-and-slide (coming soon) doors. Veka is also pursuing impact rating for these products.

The company reports it recently completed AAMA/WDMA/CSA 101/I.S.2/A440-08 testing for its Euroview 70DS dual-action tilt/turn window, with a 48 x 72 inch unit achieving a design pressure rating of 100 psf, which is equivalent to 242 mph wind. In layman’s terms, the product can withstand winds generated by a F4 tornado and the greatest hurricane wind speed ever recorded (from Hurricane Camille in 1969), officials report. “This was one of our big goals for the commercial window division for 2009,” states Seiling. “We feel this class of product is the future of vinyl. It retains superior structural and thermal properties that exceed the criteria for the newly proposed energy codes and is the ideal product for all levels of construction from residential to architectural grade products.”

GlassBuild America Plans
In addition to its new commercial window and door initiative, Veka also reports it, once again, will participate in GlassBuild America this fall in Atlanta. Veka took a short break in 2008 in response to the declining market conditions and the increasing raw material costs that the industry has faced. “At first we were hesitant about not participating last year, but in hindsight, we are glad that we made that choice," states Steve Dillon, corporate director of marketing for Veka in North America. "Our customers showed great appreciation for the decision we made. We have faced a lot of adversity, as everyone has since then, but we are starting to see light at the end of the tunnel. We are tired of the negativity our industry and economy are faced with every day and are challenged to rise above what’s in the past and promote the positive as we gear up for the future.”

Veka’s re-entry into the industry leading tradeshow will be on a more modest scale than in the past, officials not, but the company promises to have a greater impact at the show. “We will be launching a new look and a new message for 2009-2010 and are extremely excited about re-introducing Veka to the industry. We have a rich history worldwide of unparalleled service and products and it’s time to re-energize our business and do everything we can to support our customer base,” states Dillon.

Veka, headquartered in Sendenhorst, Germany, operates 18 manufacturing facilities and supplies vinyl window and door extrusions worldwide.