Edgetech Representing Lauren Line

July 16, 2008
Edgetech I.G.’s sales team now represents the window, door and insulating glass product line of its sister company Lauren Manufacturing. The companies, with a nod to the overlap in their customer bases, began a cross-training program in 2007.

The companies say that the latest strategic integration, which goes into effect immediately, brings greater expertise to the market.

“This diligent training ensures the absolute highest level of expertise and technical knowledge from our sales representatives,” says Larry Johnson, Edgetech executive vice president. “We look forward to adding Lauren Manufacturing’s products to our comprehensive line of value-added products and solutions.”

Lauren is a producer of pre-packaged retail weather stripping and custom-engineered polymer seals for residential and commercial window, door, storefront and curtain wall applications. According to Scott Peters, Lauren’s vice president of sales and marketing, existing relationships established by Lauren representatives will stay intact while any new opportunities in the window, door and insulating glass market will be managed by Edgetech.

“Blending the talents and expertise of our sales teams will have lasting and important benefits for all customers,” Peters says. “We’re proud of our ability to make these lateral moves within our organization.”