Lowe's Develops Online Tool for Consumers

October 25, 2011

MyLowe's, an integrated online tool, has been launched by Lowe's to help consumers manage home improvement processes. The new tool allows  purchases, in-store and online, to be tracked automatically and stored on their customer profile online.

"Customers expect to be engaged and in control throughout the entire home improvement experience–from inspiration to enjoyment," says Tom Lamb, senior vice president of marketing and advertising for the home improvement retailer. "MyLowe's will enable our customers to track and manage their homes all in one place, and it will allow Lowe's employees to be better equipped to help meet the needs of our customers."

The capabilities of MyLowe's will grow and evolve based on customer and employee feedback, the company points out. The first release includes the following features:

  • A MyLowe's card or key fob to track in-store purchases online
  • Home profile to create rooms and store floor dimensions, product details and notes
  • Folders and lists to organize products, projects and ideas
  • Purchase history from all purchase points (in store, contact center, online and mobile)
  • Paint formula tracking after check out
  • Access to warranties and product manuals from product detail pages
  • Ability to set reminders for air filters and other common maintenance items.

 

Lowe's YouTube video introducing the new online tool.