Wisconsin Builders Association, Avid Ratings Survey Wisconsin Homeowners

Window & Door
January 24, 2017

Avid Ratings, in partnership with The Wisconsin Builders Association, released a market research study in Wisconsin for homeowner satisfaction and preferences.

The survey measured customer satisfaction with products and services, and identified key areas impacting referrals and customer reviews. The study found that almost 50 percent of respondents believe that customer reviews are important in the home buying experience. Builder satisfaction was also high in the survey, with 85.4 percent of homeowners saying they were satisfied with their builder.

“This new study represents what homebuyers are looking for when purchasing a home, purchasing a product, having a remodeling job done in their home, and provides a wealth of information for those in the industry,” says Paul Cardis, chief executive officer at Avid Ratings.  

The customized survey, which was distributed to customers starting in February 2016, examined more than 50 in-depth areas of customer satisfaction, home design, building features, buying preferences, and demographics. The results from the WBA Market Study includes detailed question-level comparisons by customer demographics, individual markets in Wisconsin, current home, income, and many other relevant customer segments.

To order the survey, please visit wba.avidratings.com.