AAMA Announces Fall Conference Plans

August 20, 2012
Meetings & Events

Set for Albuquerque in October, the American Architectural Manufacturers Association National Fall Conference will feature a full business agenda, including presentations on social networking and environmental marketing.  Attendees will also get a chance to get a close-up look at the hot air balloons that regularly visit that New Mexico city. 

The event begins on Sunday, October 14, with social events, including the opportunity for attendees to see the Albuquerque International Balloon Fiesta. Also, on Tueday evening, October 16, dinner plans include the chance for meeting goers to take a tethered balloon ride.

Thom Singer, an expert in social networking and developing a personal brand, kicks off the business of the meeting on Monday morning, October 15.  Also known as "the Conference Catalyst," he will work with attendees in a variety of sessions throughout the conference to help them improve their prospecting efforts and develop networking skills. 

Also on Monday, Dick Doyle, president and CEO of The Vinyl Institute will provide an update on the activities of that organization, which represents vinyl producers in the U.S.

Tuesday speakers include Deanya Kueckelhan, director of the Federal Trade Commission's Southwest Region, who will speak on the FTC’s Guides for the Use of Environmental Marketing Claims–also known as the Green Guides.  She will review some of the types of marketing claims addressed by the Green Guides, and also discuss emerging environmental advertising issues.

Larry Livermore of Architectural Testing will review the latest developments standards and testing for blast and ballistic resistant products, including and Department of State forced entry resistance standards.

The AAMA conference, which concludes Wednesday, October 17, also features a full agenda of committee sessions, as well as a supplier product display reception. 

More details

on the event, which will be held at the Hyatt Regency Tamaya, are available from the association website.