GlassBuild Opens Doors Next Week

September 5, 2011
Meetings & Events
 Scenes from last year's GlassBuild America show in Las Vegas

Exhibitors are making final preparations for GlassBuild America, which opens next week in Atlanta. The largest North American trade show geared toward manufacturers of windows and doors, the event runs from Monday, September 12, through Wednesday, September 14, at the Georgia World Congress Center.

Despite weak market conditions, organizers report that the show has sold out its exhibit space. “We are thrilled that so many incredible companies recognized the great value and tradition of exhibiting at the premier glass, window and door show in North America,” says Denise Sheehan, VP of industry events for the National Glass Association (which also publishes Window & Door).

One reason for the sell-out, she notes, is many first-time exhibitors at GlassBuild. “There’s great momentum to be involved in this event as a tool to grow business and market share," Sheehan states. "We were really pleased to attract so many new people and just honored that we continue to get such amazing loyalty from our long-time exhibitors.”

Exhibitors are also optimistic about this year's show.  "Especially when market conditions are difficult, it is even more important to introduce new and innovative product solutions because it allows manufacturers to differentiate themselves from their competition," says Axel Husen, president and CEO of Interlock USA. His company is planning to showcase a variety of new door and window hardware products. "Every significant supplier to our industry will be at the GlassBuild show to exhibit their most technologically-advanced window and door components. This makes the show an ideal place for the window and door manufacturer to come and see it all."

Manufacturers are continuing to research products that will help differentiate them in the market, says Gary Hartman, marketing manager of Chelsea Building Products. The vinyl extruder also expects attendees to be focused on value-added options and features that can help them increase margins in this difficult market.  "Our focus will be on cost effective solutions to high performing–structural and thermal–fenestration products. Also to highlight the use of PVC in the commercial segment and the opportunities in alternative materials."

Equipment suppliers also foresee activity at this year's event. “I have been seeing quite some activity from window and door manufacturers on emerging window systems," reports Chris Cooper, senior sales engineer at Joseph Machine Co. "I believe their interest will be in evaluating completely automated lines that offer high flexibility and fabrication consistency."

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A full preview article on the trade show and related events appeared in the August issue of Window & Door.  In addition, our online coverage includes an in-depth look at many of the window and door industry products, components, software and equipment to be featured by exhibitors in Atlanta.

The GlassBuild trade show hours are 11 a.m. to 6 p.m. on Monday, September 12; 10 a.m. to 5 p.m. on Tuesday, September 13; and 9 a.m. to 3 p.m. on Wednesday, September 14. More information about the event, including a full list of exhibitors, is available on the GlassBuild website.  Next week's activities will also include the second annual Window & Door Dealers Forum, organized by the Window & Door Dealers Alliance.  More information on that event is available on the WDDA website.