New Looks Abound at Upbeat Win-Door

November 19, 2010
Meetings & Events

Toronto, ON—New products and new looks abounded at Win-Door North America, the annual event hosted by the Canadian Window & Door Manufacturers Association at the Metro Toronto Convention Centre here last week.  One new look was a new name and logo for CWDMA, which voted officially to change its name to Fenestration Canada during meetings held in conjunction with the trade show.

 Mastergrain, above, was one of several exhibitors featuring an array of fiberglass doors.  Novatech featured a new steel line it is launching in 2011.

The show itself featuerd an upbeat atmosphere, with more than 2,800 attendees, a 10 percent increase in attendance from last year.  With about 150 exhibitors, this year's Win-Door show floor was more than 15 percent larger than the 2009 event, organizers report.

On the show floor, the new looks were probably most evident in the door manufacturers' booths. Dusco Doors, the Montreal-based producer, was highlighting its new Stanley Doors brand name which it licensed several months ago.  A broadening array of fiberglass panel designs were featured by Masonite, TruTech Doors, Richersons, Therma-Tru Doors, and several other companies.  In addition to new fiberglass doors, MasterGrain was showing its new fiberglass doorlite frames and grilles. The molded components match the molded grains in the door slabs better than existing products in the market, noted the MasterGrain's Ken Kussen. 

While much of the emphasis was on new fiberglass doors, Novatech Group showcased its new XE Plus steel doors featuring a deeper embossment providing a more detailed wood panel look.  The company, which also featured an array of new decorative glass designs, plans to launch the new door line in March 2011.

New looks in windows, meanwhile, were featured by P.H. Tech. The extruder displayed its new Doublenature vinyl window window systems offering a woodgrain look and feel.  In addition to providing a superior look, the new option is designed to be simple for fabricators, noted the company's Miguel Gallego.  Stain can be applied to lineals without any special equipment and does not require significant labor, he said.

Royal Group brought several new products to this year's Win-Door, including a new solid-core cellular vinyl window system designed to offer the look of wood, as well as high thermal performance.  The extruder was also showcasing new Double-Snap vinyl trim, a  exterior trim package designed reduce labor requirements when replacing trim around windows.  Finally, Royal was displaying its new Platinum Shutter program for its fabricators.  The pre-mounted interior shutters are designed to offer homeowners the benefits of getting perfectly-matched windows and window coverings, while the fabricator benefits from getting a bigger portion of the homeowner's investment in their windows.

 A first-time Win-Door exhibitor, Prodim featured its Prolinear digital measuring devices for window and door openings.

Not all the emphasis was on new door and window products, however.  JRC Machineries Inc., an equipment distributor serving Eastern Canada, was highlighting a new machine from EuGenie Technologies.  A vertical CNC door machine, the unit provides automating processing of metal, PVC and fiberglass doors for standard and multipoint hardware, doorlites, and sizing, reported JRC's Francis Brisebois.  The company also offers a horizontal unit, but the vertical unit saves floor space and also allows doors to be easily loaded from racks.   

Other equipment exhibitors at this year's event included Ameri-Can, Erdman, Pro Line and Automation, which each brought machines.  GED, Joseph, JSA Machineries and Urban were also on hand to promote their latest offerings.    

A new exhibitor at the show, Prodim International, was featuring two scanning devices that can be used for measuring window and door openings.  Its Proliner scanners have been used by European companies for several years and it is now rolling the line out to North America,  explained RenĂ© Teune, president of the Dutch company.  The units, which have been used here as part of Highmark Digital's replacement door system, not only take measurements, but allow them to be fed directly into estimating and manufacturing systems to save time and eliminate errors, he stated.

CWDMA Sessions
The new name is the result of CWDMA efforts to examine its brand, explained Kevin Pelley of Kohltech International, current president of the organization, during a a CWDMA meeting at Win-Door. To be launched over the next few months, the Fenestration Canada name will be more effective in communicating the scope and expertise of the organization as it seeks to reach out more to architects, builders, code officials and others, he stated.  

Jeff Baker, CWDMA's code consultant, offered an update on the Canadian model building code in one of several educational session hosted by CWDMA.  The changes in the latest edition of the code are not dramatic, as far as the window and door requirements, but there are a number of reasons to expect greater adoption and enforcement of window and door provisions going forward, he predicted. 

 Exhibiting next to Edgetech, Erdman Automation featured its new line for sealing IG units made with SuperSpacer.  Pro Line also brought one of its latest pieces of vinyl fabricating equipment to Toronto.

Mike Murphy of CSA International outlined that organization's new Fenestration Installation Training certification program, expected to be launched next summer.  Started in 2007, the FIT program is designed to promote quality installation of windows and doors by professionals to reduce leaks and related problems, lower maintenance costs, improve consumer confidence and deliver energy savings, he stated.  Individuals will to be tested to assess their knowledge of window and door installation methods and technique and can then be certified. The program does not provide training, but there are a number of potential sources for that, Murphy suggested.  

Also on the program was an industry forecast from Peter Norman of Altus Group Economics. The Canadian housing market has been more stable than that of the U.S., he noted, but it has recently declined fairly significantly.  He attributed much of that decline to overbuilding during the first half of the past decade, a legacy that will translate into lower housing start numbers for the near term.  Coming off "the hangover of tax credits," the Canadian remodeling market is also likely to be soft for the short term.  The long-term outlook for home improvement spending remains strong, he noted, however, and that's likely to be seen in 2012. 

Next year, CWDMA will once again host Win-Door at Metro Toronto Convention Centre November 15-17. CWDMA will also be gathering May 26 through 29 for its annual meeting at the Fairmont Banff Springs Hotel in Banff, Alberta.  More information is available at the Win-Door and CWDMA Web sites.