Win-Door Adding "IG Alley"
Meetings & Events
Win-Door North America, the annual trade exhibition sponsored by the Canadian Window & Door Manufacturers Association, plans to unveil a new floor plan this year featuring a new "IG Alley" feature area. The 2009 event is scheduled for November 17 to 19 in Toronto.
Showcasing companies involved in the insulating glass sector, Win-Door's IG Alley will host ongoing demonstrations and provide attendees with an opportunity to view testing procedures and gather information from product testing experts and government officials.
The event will once again feature all types of suppliers to the fenestration industry, including vinyl extruders, hardware manufacturers and producers of all types of window and door components. Additionally, suppliers of both equipment and software will be on hand again.
“This show has always been the best value in North America,” says Matt Kottke of Truth Hardware, who serves as chairman of the Win-Door show committee. “Thatʼs even more important in todayʼs economic climate, so weʼre making sure that exhibitors and show visitors get maximum benefit for their dollar.”
“Exhibitors in the show know they can count on solid cost controls,” adds Patrick Shield, show
manager. "At Win-Door buying exhibit space really does represent a full package. Weʼve held the line on booth rental rates and space rental includes free material handling, free basic electrical, free on-floor storage of shipping crates, a draped backdrop, and free advance warehousing when they work with our chosen supplier. On show days we even supply a complimentary lunch. That means a company can set their budget, plan for the show and know what theyʼre spending.”
“We all know weʼre faced with the challenges of a tough economy right now,” states Kottke. “But itʼs a well documented fact that continued marketing efforts during a recession can pay off with new business and growth. Even though activity has slowed, business is still being done and buying decisions are still being formulated. It only makes good business sense to be on that shopping list when buyers are ready to commit, and the best way to do that is to put your best foot forward at the show.”