General Millwork Supply Celebrates 20 Years

February 17, 2011

A 2010 Window & Door Dealer of the Year, General Millwork Supply Inc., is celebrating its 20th anniversary in 2011. One way it is marking the occasion is with the launch of a new Web site.

"General Millwork is emerging from the economic turndown in a strong position because we have remained focused on our core values: relationships with suppliers, collaboration with our professional customers, a competitive value-based pricing strategy and exceptional customer service," note owners Tom and Wendy Duran. 

Based in the San Marcos, Calif., the dealer points to its loyal and knowledgeable staff as one reason for its success.  "Another is choice," the Durans state. "We continue to offer monthly contractor seminars featuring manufacturers' representatives to help you keep up to date on what our suppliers are offering and give you the product knowledge you need to provide service to help your clients make the right choice."

Rather than competing with the lowest price, the Durans also point to General Millwork's continued emphasis on value. "We think of a sale as a start of a relationship rather than a moment in time, so we continue to provide after sales support, contractor referrals and expedited warranty coverage. Our value-based pricing is based on quality brand name products, accurate estimates, custom orders, and clear business terms and conditions."