AAMA/WDMA Release New Market Study

May 8, 2012

Demand for prime windows continued to remain slow in 2011, following housing activity in general, according to a new study jointly released by the American Architectural Manufacturers Association and the Window and Door Manufacturers Association. The updated 2011/2012 Study of the U.S. Market for Windows, Doors and Skylights provides historic data for product sales in both residential and commercial construction, as well as forecasts for 2012 through 2015.

The new report says demand for windows in new housing decreased by 2 percent in 2011, though it remains slightly ahead of 2009 levels. This year, sales are expected to increase as the housing recovery begins to gain momentum. Meanwhile, remodeling and replacement windows fell by nearly 12 percent in 2011 versus 2010. In total, the residential window market decreased by 9 percent.

Residential skylights experienced an increase of 2 percent from 2010 to 2011, driven heavily by the continued strength of remodeling and replacement activity. For 2012, the market is expected to grow 6 percent overall. Forecasts indicate continued growth through 2015.

Significant volume is expected to return to the entry and interior door market as new construction rebounds, according to the study. Little change in the segmentation for interior door material types is expected over the next five years.

On the nonresidential side, construction levels declined slightly in 2011.  Growth in 2012 is expected to be limited for nonresidential entry and interior door categories, as well as commercial windows, storefront and curtainwall.

The 2011/2012 WDMA/AAMA Study of the U.S. Market for Windows, Doors and Skylights includes:

  • WDMA/AAMA U.S. Industry Statistical Review and Forecast summarizes residential, non-residential and remodeling trends from government and industry sources.
  • WDMA/AAMA U.S. Industry Channel Distribution Report profiles the residential and non-residential market for windows and doors as it flows through the identified distribution channels.
  • WDMA/AAMA U.S. Industry Market Size Report quantifies residential and non-residential market volumes, both historic and projected.
  • WDMA/AAMA U.S. Industry Regional Statistical Review and Forecasts detail information for 11 individual regions.

The entire 2011/2012 study or individual reports can be purchased from either organization by visiting the AAMA Publication Store or the WDMA Bookstore online.