WDDA Partners with Accounting Firm on Benchmarking

November 14, 2011

The Window & Door Dealers Alliance has formed a strategic partnership with Frazier & Deeter, an Atlanta-based accounting firm, to develop a new benchmarking service that will enable participants to see how their businesses compare with peers in a variety of performance categories. Under the agreement, Frazier & Deeter will also offer expert analysis to companies within the window and door industry, officials note.

“Supporting the efforts of the WDDA is a natural outgrowth of our strategic efforts to add value to industries that we feel are important to the economic growth of our country,” says Jason Meadows, a partner at the accounting firm, which reports it is the 77th largest CPA and advisory firm in the country. “The new information platform launched by this alliance will allow individual companies to securely and confidentially upload their financial data and see industry comparative financial dashboards. This is the same system deployed by Frazier & Deeter in our normal client interactions.”

“Both the WDDA and Frazier & Deeter understand that small and mid-market companies often lack insight into how their businesses are performing in relation to their industry peers,” adds David Walker, WDDA executive director. “The Frazier & Deeter team will analyze industry trends and be available to help individual members with questions about their own company’s financial data findings. Having Frazier & Deeter’s tax, accounting and industry experts available to support this important new initiative is a tremendous benefit to our members and our industry.”

The joint effort will include data collection on industry businesses and research on important industry trends, Walker notes. As these resources are developed, WDDA plans to host webcasts featuring Frazier & Deeter’s experts to provide window and door dealers with information in a timely and interactive fashion, he continues. “It’s a significant advantage for us to partner with an organization like Frazier & Deeter, which understands the unique issues of the growing businesses represented within our membership.”

“The Window & Door Dealers Alliance is the country’s leading voice and advocate for legislative and regulatory policies that affect independent window and door dealers,” says Seth McDaniel, Frazier & Deeter managing partner. “Our team of national experts will support the organization’s new financial information network and benchmarking service by helping interpret and analyze important industry trends as they arise, as well as inform the membership of important tax and accounting developments that affect the industry.”