Soft-Lite Windows Names New Mid-Atlantic Regional Sales Manager

Window & Door
March 22, 2019

Soft-Lite Windows hired Craig Russell as its new regional sales manager for the Mid-Atlantic Region. In his new position, Russell will help strengthen Soft-Lite’s sales team. His sales territory will encompass North Carolina, South Carolina, Tennessee, and northern Georgia, including Atlanta.

Russell has been in the building products industry for more than 25 years, most recently spending over 18 years with Simonton Windows.

"Craig has many years of successful experience in the industry, and his work ethic positively separates him from his competitors," says Tyson Schwartz, Soft-Lite’s senior vice president of sales and marketing. "I think our dealers will find Craig to be very knowledgeable; his expertise will also be a valuable asset to our customers in growing their businesses. We are very proud to have him represent Soft-Lite."