The Talk

  • April 25, 2017
    THE TALK...

    Second Look Financing to Boost Sales, Referrals and Employee Satisfaction

    Editor’s Note: This is part one in a two-part series about credit options for buyers. Next week will examine how prime and second-look financing can work together.When a window breaks, homeowners typically need to get a replacement quickly. Unfortunately, many families don’t have the money lying around to make such a big-ticket purchase when a window emergency arises.To make ... more »
  • April 17, 2017
    THE TALK... | Markets & Trends

    A Window Market without Energy Star

    What’s Really Driving Vinyl Market Dominance?
    Some interesting news hit since the time I wrote my last Talk on windowanddoor.com: President Donald Trump released his proposed 2018 federal budget, and among some of the cuts was the proposed elimination of the Energy Star program.Putting politics aside, the budget was, of course, simply a draft, and is subject to much change before it resembles anything close to law. It also isn’t ... more »
  • April 11, 2017
    THE TALK...

    Should Your Website Focus on Traffic or Conversions?

    In some ways, business in today’s digital age isn’t that different than it was in the analog age. Think of a brick-and-mortar retailer—part of the goal for such a business is to simply get people in the door; the other part is to get them to buy something. In the online space, “getting them in the door” is traffic; “getting them to buy” is ... more »
  • April 11, 2017
    THE TALK...

    Should Your Website Focus on Traffic or Conversions?

    In some ways, business in today’s digital age isn’t that different than it was in the analog age. Think of a brick-and-mortar retailer—part of the goal for such a business is to simply get people in the door; the other part is to get them to buy something. In the online space, “getting them in the door” is traffic; “getting them to buy” is ... more »
  • April 4, 2017
    THE TALK... | Segments

    Monthly Poll: Patio and Multi-Slide Doors

    See the new format for our reader polls
    Editor’s Note: New from WDweekly is our revamped industry poll question. Each month, we’ll feature a new poll question or series of questions related to what’s going on in the industry, what’s coming up in the magazine or topics you tell us you want to know about. Plus, post your comments on the subject at hand on the monthly poll page and your thoughts may be included ... more »
  • April 4, 2017
    THE TALK...

    The Web

    If my first few weeks working at the National Glass Association are any indication, I am in for a great experience. I worked with the NGA staff for the past several years, and jumped at the opportunity to come on board with this outstanding organization.Along with getting established in my new position, getting to know the people who make up the fenestration world and what matters to them is ... more »
  • March 28, 2017
    THE TALK... | Management

    Use Social Media to Promote Tips, Best Practices During Window Safety Week

    Happy spring! This change of seasons means it’s almost time for warm weather and open windows. It also means it’s time to brush up on some window safety tips, as open windows can be dangerous for young children who are not properly supervised. The Window Safety Task Force, of which AAMA is a member, has put together tips and resources for Window Safety Week, the first full week of ... more »
  • March 21, 2017
    THE TALK... | Management

    Trust is Where the Transaction Happens

    We all know that people like to do business with people they know, like and trust. Notice, I didn’t say with businesses, but people. All the brand credibility in the world won’t open wallets. Personal trust is where the transaction happens.While it may be a little shocking to say it that boldly, our clients aren't shelling out their hard-earned money unless the trust trifecta is ... more »
  • March 14, 2017
    THE TALK... | Management

    Going the Extra (Smart) Mile

    Recently, I needed to run my filthy truck through the car wash. I opted for an ‘Express’ wash, a process that involved driving through an automated alleyway (the likes of which have scared young children for generations), followed by the actual washing process: a shower of water, the plop-plop of a blue-green colored soap, a thorough cleansing with vertically hung and heavily ... more »
  • Lockdown Your Website and Lockup More Web Leads

    As the CEO of a digital marketing company, I’m often asked, “what is the fastest way to generate more website traffic, leads and sales?” My typical response is, “you’re asking the wrong question.”Marketing is an ongoing process. The best marketers in the world track everything as accurately as they possibly can; they design and execute tests and they use the ... more »