The Talk

  • March 21, 2017
    THE TALK... | Management

    Trust is Where the Transaction Happens

    We all know that people like to do business with people they know, like and trust. Notice, I didn’t say with businesses, but people. All the brand credibility in the world won’t open wallets. Personal trust is where the transaction happens.While it may be a little shocking to say it that boldly, our clients aren't shelling out their hard-earned money unless the trust trifecta is ... more »
  • March 14, 2017
    THE TALK... | Management

    Going the Extra (Smart) Mile

    Recently, I needed to run my filthy truck through the car wash. I opted for an ‘Express’ wash, a process that involved driving through an automated alleyway (the likes of which have scared young children for generations), followed by the actual washing process: a shower of water, the plop-plop of a blue-green colored soap, a thorough cleansing with vertically hung and heavily ... more »
  • Lockdown Your Website and Lockup More Web Leads

    As the CEO of a digital marketing company, I’m often asked, “what is the fastest way to generate more website traffic, leads and sales?” My typical response is, “you’re asking the wrong question.”Marketing is an ongoing process. The best marketers in the world track everything as accurately as they possibly can; they design and execute tests and they use the ... more »
  • February 28, 2017
    THE TALK... | Codes & Standards

    Public Information or Copyright?

    Should all parts of the law—including building codes—be freely available? This question was addressed, in part, in a recent copyright lawsuit involving ASTM and The issue was whether the standards developed and published by ASTM, and later incorporated into laws, are entitled to copyright is a nonprofit that places legal information ... more »
  • February 21, 2017
    THE TALK... | Strategies & Practices

    Doritos or Emerald Nuts? Using Verbal and Non-verbal Cues to Improve Business Success

    "Are you a Doritos or an Emerald Nuts commercial?" asked Janine Driver, body language expert, during her keynote address at the 80th Annual Conference for the American Architectural Manufacturers Association, held Feb. 12-15 in Phoenix. Driver explained that a primetime Doritos commercial caused increased brain activity in viewers, while the Emerald Nuts commercial didn't have the ... more »
  • February 14, 2017
    THE TALK... | Materials & Components

    Correcting Consumer Confusion as Vinyl Grows Up

    For more than a little while in the residential window market, consumers have been faced with a choice of wood or vinyl windows. That choice seemed to be clear cut—though generally available at a higher price point, wood windows offer consumers the look, feel and performance they desired in a premium product, while, especially in new construction applications, vinyl windows were always ... more »
  • February 7, 2017
    THE TALK... | Sales & Marketing

    Five Online Marketing Trends

    We all know how important SEO has become for window and door businesses. Homeowners are flocking to the web to do research on companies, products and contractors before they ever make a purchasing decision. Now, mobile devices are rapidly changing the game. In fact, more than 50 percent of all online searches are occurring on a mobile phone. To keep up to speed, the following are five ... more »
  • January 31, 2017
    THE TALK... | Management

    Winter Weather

    Winter was a bit slow coming this year for most of the country. I’m not complaining about the delay, yet I’m reminded of my field days when the cold would finally snap and I’d sigh about the days ahead as I dug out my flannel and long johns.I don’t mind reasonable cold for normal activities and find it even refreshing if I’m not working in it. But installing or ... more »
  • January 24, 2017
    THE TALK... | Operations

    What Dealers Want

    Like many specialty retailers, we have great relationships with several fine window manufacturers who care about their reputation and have taken steps support great products. Several are the most important partners we have in our business.Of course, we are always looking at options and are approached by companies who want our business. We take these opportunities to meet new folks, too, and ... more »
  • January 17, 2017
    THE TALK... | Sales & Marketing

    Five Tips to Pick a Domain Name

    When it comes to successfully marketing your company, your domain name matters—a lot. Domain names have an extraordinary impact all over the internet in regard to click-through rates, search and social media results, referring links, branding and even offline advertising.While changing your domain name will affect SEO and related matters in the short term, if your current domain name ... more »