The Talk

  • Legal Protection in the Age of Digital Ad Agencies

    Many companies rely on the expertise of internet marketing agencies for ad development, placement and intellectual property right protection. But, as recent experience with Facebook and “tailored” content has illustrated, internet advertising can also present a Wild West for the digital frontier. Window and door companies using digital ad agencies must exercise caution. ... more »
  • Monthly Poll: GlassBuild America

    GlassBuild America: The Glass, Window & Door Expo is the largest gathering place for the entire glass, window and door industries in North America. More than 400 exhibitors have been prepping for the event for months and attendees are just gearing up for their annual opportunity to meet face-to-face with suppliers and peers. Coming up September 12-14 in Las Vegas, residential window ... more »
  • Tariffs Create Uncertainty; Won’t Slow Momentum

    As of last week, President Donald Trump’s statement to impose steep tariffs will subject Canada, the European Union and Mexico to a 25 percent tariff on steel and 10 percent on aluminum Over the past couple of months, I’ve spoken to folks about what these tariffs could mean for our businesses. No one really has a solid answer, outside some certainty around temporary logistical ... more »
  • June 6, 2018
    THE TALK...

    Crystal Achievement Awards: Tips for Submitting a Winning Entry

    With the June 13 deadline fast approaching for Window & Door magazine’s annual Crystal Achievement Awards, manufacturers and suppliers are highly encouraged to gather information to make a lasting impression on our panel of judges.  In my travels to different trade shows and meetings over the past year, I can attest that there are many recent innovations worthy of ... more »
  • What Job Needs to be Done?

    How understanding your client’s window and door can land the sale
    Window and door dealers are a product-focused bunch—and why wouldn’t we be? Manufacturer training and new innovative products are important parts of our world. We have to know how products will perform, compare and behave.However, this focus can lead us astray, causing us to ask the wrong questions at crucial times. One recent concept I read, from the book “The ... more »
  • Audit Your Website Content to Ensure It’s Working for You

    I’ve written it many times before, but it bears repeating: you can’t take advantage of everything online marketing can do for you if you don’t have great content on your website. Content is foundational to attracting website traffic, converting visitors into leads as well as achieving top-quality SEO that ranks your site above local competition. When was the last time ... more »
  • Force Ma-What?

    Liability in times of crisis
    In the aftermath of last year’s hurricanes and wildfires, and as we brace for the next hurricane and fire seasons, businesses in areas of devastation not only have to worry about their people and damage to property, but also about whether and when they can fill existing orders. This last worry is why a “force majeure” clause is essential to a contract involving the supply of ... more »
  • May 9, 2018
    THE TALK... | Management

    Coming Up for Air

    The death of the 70-hour work week
    The economy is hot, construction is healthier than it has been for many years, and window and door dealers are running faster than ever. This business activity is welcome—most of us remember the vacuum sound that started in 2007-2008 and continued for years. So yes—bring it! However, many of the dealer owners we work with are working 70-hour weeks to keep up.If you fit in that ... more »
  • Monthly Poll: RRP Rule Economic Impact

    Last month, the Environmental Protection Agency announced it would not make any amendments to the controversial Lead: Renovation, Repair and Painting Rule. In the review of the RRP Rule, which was required by Section 610 of the Regulatory Flexibility Act, EPA did recognize some issues with Rule, but ultimately determined that the “economic benefits of the RRP Rule outweigh industry ... more »
  • May 2, 2018
    THE TALK... | Management

    Instructions Not Included

    Editor’s Note: The Window & Door Dealers Alliance partnered with Madeleine MacRae to produce timely webinars designed to respond to window and door dealers’ top challenges. The first of these the sessions will take place next Wednesday, May 8 and is free to WDDA members, though all dealers are eligible to attend. Click here to register.I remember the moment when it dawned ... more »