The Talk

  • February 20, 2018
    THE TALK... | Codes & Standards

    Lack of Code Enforcement Worsens Impact of Maria in Puerto Rico

    One of our member companies recently reached out to our staff to gain some insight on the lack of building code enforcement in Puerto Rico. The member told us the problem existed before the hurricane but is worse now. He also expressed frustration over competing with other companies that regularly violate code. Here’s what we found out: The extent and severity of the storm damage ... more »
  • February 13, 2018
    THE TALK... | Sales & Marketing

    PPC and SEO

    Can pay-per-click ads affect organic search results?
    Pay-per-click advertising campaigns—in particular, Google’s PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results pages. The fact that PPC advertisers can tweak ad copy on the fly and make it go live almost immediately is also a plus.But a ... more »
  • February 6, 2018
    THE TALK... | Aesthetics & Style

    Now Trending

    Observations on color, size and style in the current market
    Early last month, I and several other members from the Quanex team attended the International Builders’ Show in Orlando, both for some good weather and to get a sense for how the industry is feeling at the outset of a new year.My takeaway: Many building and construction professionals are abuzz right now, and not without reason. The U.S. economy is healthy, and manufacturers around our ... more »
  • February 6, 2018
    THE TALK... | Operations

    Monthly Poll: Manufacturer/Dealer Partnerships

    The relationship between manufacturers and dealers is vitally important to both segments of our supply chain. A strong, healthy partnership can translate into a stronger business for both parties, leading to increased sales and an improved bottom line. Creating and maintaining that business partnership requires commitment from both sides. We want to hear insights on the topic from ... more »
  • January 25, 2018
    COLUMN : From the WDDA, THE TALK...

    New Year, New Faces

    The WDDA would like to recognize and thank its current Advisory Council member volunteers:Cori Brown Franklin Window and Door Inc. Scott Brown Franklin Window and Door Inc.  Jana Goodrich Seaway Window and GrandView Home Enhancements Jim Lett Sr. A.B.E. Doors & Windows Rick Locke, Windows, Doors & More Inc. Damon Millar Fenessco Inc. Jim Snyder WindowJim ... more »
  • January 23, 2018
    THE TALK... | Codes & Standards

    Energy Star Reform Act

    In the recent months, there have been several opportunities for Energy Star partners to have their voices heard. In May of 2017, the Environmental Protection Agency invited public comment on existing regulations pursuant to Executive Order 13777, Enforcing the Regulatory Reform Agency.In October 2017, fenestration companies had the chance to comment on the proposed FenStar Certification ... more »
  • January 16, 2018
    THE TALK... | Sales & Marketing

    Stop a Scam Before it Starts

    Recently, an employee of one of the Window & Door Dealers Alliance member companies received the following email message:Hi. I would like to know if you have 59.5 in. x 47.5 in. Right-Hand Sliding Low-E Argon Glass Vinyl Windows In Stock ?If Not Can It be Ordered ? I will like to know the price and will make payment with my Credit Card.Please advise so we can proceed.Have a nice day. ... more »
  • Actions to Improve and Protect Your LinkedIn Profile

    LinkedIn, the online professional networking tool, was a topic of two workshops I gave at the American Architectural Manufacturers Association 2017 National Fall Conference. Even if you’re not currently job-hunting, you should care about the state of your current LinkedIn profile. It’s always good to see what’s happening in your industry, how companies and roles are changing ... more »
  • Social Media Platforms and Uses

    For many, social media is a means to stay in touch with industry updates, along with learning about what colleagues are up to, product changes and more. There are a variety of social media tools available, each with a little different approach. In an upcoming issue of Window & Door magazine, we will explore the impact of social media on the fenestration industry, and how it’s being ... more »
  • December 20, 2017
    THE TALK... | Sales & Marketing

    Blogging for Search Marketing: How Long, How Often, How to Do It

    Regular readers of my articles know I have a one-word answer for any small business looking to improve search engine optimization: content. It's really that simple. Yes, you can do many other things to improve your window and door website's SEO, but nothing matters more than content. Many say content is king—I think it's the entire royal court. Nothing makes the search engine ... more »