The Talk

  • October 15, 2019
    THE TALK... | Markets & Trends

    Take the Industry Pulse

    Share your experiences from the past year and plans for the future year in Window + Door’s annual Industry Pulse survey
    To keep an accurate pulse on the fenestration industry, Window + Door needs to hear from those on its front lines. What products are most popular in your part of the market? How is Industry 4.0 and automation changing your operations? What are your sales and production goals in 2020? How are you navigating the changing market? Weigh in on these questions, and more, in the Industry Pulse ... more »
  • October 8, 2019
    THE TALK... | Markets & Trends

    WDDA Joins Collective Voice to Address Labor Crisis

    As part of strategic alliance, industry leaders engage American Workforce Policy Advisory Board
    Last year, the Window & Door Dealers Alliance announced its involvement with Design & Construction Week as a supporting organization. WDDA is proud to continue this arrangement for DCW 2020, taking place Jan. 21-23 in Las Vegas.Many know about the event—a co-location of NAHB International Builders’ Show and NKBA’s Kitchen & Bath Industry Show that anticipates ... more »
  • September 25, 2019
    THE TALK... | Markets & Trends

    The Conversation Happened There

    Themes and observations from GlassBuild America: The Glass, Window & Door Expo
    Having physically recovered from walking the entire 187,000-net-square-foot exhibit floor at GlassBuild America last week, I’m inspired by all the meaningful and insightful conversations I was able to have with many of the exhibitors and attendees. The vibe, in a word, was solid.Sure, many admitted that the year started out slow; multiple sources who do business outside the U.S. added ... more »
  • September 17, 2019
    THE TALK... | Markets & Trends

    Highlights from Day 1 of GlassBuild America

    GlassBuild America kicked off yesterday, Sept. 17, in Atlanta at the Georgia World Congress Center. With more than 180,000 square feet of displays, there is plenty to see on the show floor for the already nearly 8,000 show registrants and counting. The editors of Window + Door spent the day attending education sessions and meeting with exhibitors to learn about the newest solutions to ... more »
  • September 3, 2019
    THE TALK... | Strategies & Practices

    Be a Fenestration Safety Superhero

    Earlier this summer, I attended the Window & Door Manufacturers Association Technical & Manufacturing Conference in Minneapolis. Regina McMichael, president of the Learning Factory, opened the meetings with her general session, “Making the Safe Choice: Inspiring Your Team to do Great Things.” McMichael, whose interest in safety commenced in 1986 when her young husband ... more »
  • August 14, 2019
    THE TALK... | Sales & Marketing

    The Window for Organic Reach on Facebook Is Mostly Closed

    Organic reach on Facebook—that is, how much of your target audience sees "free" social posts—is now simply dismal. As a percentage, it's hovering in the low single digits, often as low as just 1 percent.That means only a few (often literally only three or four people) see your window and door business posts unless you take some action. And by action, I mean digging into ... more »
  • August 7, 2019
    THE TALK... | Sales & Marketing

    Find a Way to Stand Out

    Rich Harshaw is the keynote speaker at this year’s Window & Door Dealer Day, held Monday, September 16 in Atlanta. Click here to find out more about the event and to register.Prospective customers browse around from website to website just to see what’s available and what your competitors look like. When they find that your website—pretty as it may be—looks and ... more »
  • Full Versus Limited Warranties

    The five facets of a full warranty, explained
    Have you ever wondered why so many manufacturers include the word “limited” in the title of their warranty? This is thanks go to the Magnuson-Moss Warranty Act, a federal statutory scheme that requires warranties for consumer goods to be designated as either “full” or “limited.”It is more common to see a limited warranty in the window industry because full ... more »
  • New Design Challenges for Impact Windows as ICC Ramps up U-Factors

    Since 1992, when Category 5 Hurricane Andrew brought devastation to many of Florida’s southern cities, the state has been fairly aggressive in maintaining a strong building code to prevent similar damage from happening again.   As such, impacted-rated windows have been a necessity in the region for a while, along with other preparedness measures. The Tampa Bay Times noted in a ... more »
  • Calling All Window & Door Dealers

    The Window & Door Dealers Alliance, along with Window & Door magazine, will once again honor industry excellence through the Dealer of the Year Awards. But the window is closing, so to speak, for those that wish to be considered. The deadline is Monday, July 1. Dealers should submit an application today for a chance to be recognized among the best in our industry. Manufacturers are ... more »