The Talk

  • January 17, 2017
    THE TALK... | Sales & Marketing

    Five Tips to Pick a Domain Name

    When it comes to successfully marketing your company, your domain name matters—a lot. Domain names have an extraordinary impact all over the internet in regard to click-through rates, search and social media results, referring links, branding and even offline advertising.While changing your domain name will affect SEO and related matters in the short term, if your current domain name ... more »
  • January 10, 2017
    THE TALK... | Operations

    Are Distributorships on the Way Out?

    Several weeks ago, I stumbled upon an old Window & Door article that questioned the end of independent distributors. The article was written in 2004 and our world has greatly changed in the last decade. E-commerce is booming. This gave me pause. Are distributorships on the way out? Fortune recently reported statistics that indicate consumers are now making more than 51 percent of ... more »
  • December 14, 2016
    THE TALK... | Strategies & Practices

    Good Gracious

    It is commonly said that holidays can bring out the worst in people. However, I choose to focus on how the holidays bring out the very best in all of us. With the blessings we said at Thanksgiving behind us and with Hanukkah and Christmas right around the corner, we’re at that magical time of the year where we’re inundated with good cheer and warm, happy feelings.   But why ... more »
  • December 6, 2016
    THE TALK... | Sales & Marketing

    Customer-Focused Selling

    Shopping for windows and doors is rarely defined as a simple process. The options can be daunting, and more often than not, customers leave the process tired and apathetic. This must change to increase the positive referrals that the industry needs to thrive.As discussed in last week’s Talk, the often overwhelming and lengthy pricing process is a big part of the problem. Even though ... more »
  • November 29, 2016
    THE TALK... | Sales & Marketing

    Old School versus Technology

    When it comes to estimating, why not both?
    One of the most important precursors to landing a sale in the window and door industry is providing a good price estimate. Unfortunately, giving any price at all can be a monster feat.When paper-based catalogs are the exclusive pricing tool, salespeople curate at least a basic understanding of how much different elements of a window or door treatment could cost. They’re likely able to ... more »
  • November 15, 2016
    THE TALK...

    Perspectives from the GlassBuild Show Floor

    Ron Crowl of FeneTech Inc. and Angela Dickson of AAMA share their post-show thoughts and perspectives on GlassBuild 2016 for this week's Talk. Read on to see what each appreciated about this year's event.From Ron Crowl's blog:Tradeshows are a large part of FeneTech's marketing efforts, and consume much of our marketing budget. Therefore, during each show where we exhibit, we have high ... more »
  • November 15, 2016
    THE TALK...

    Member Edge: Celebrating with AAMA Members at GlassBuild

    When asked what I love most about my job (and there's a lot), I always say "our members!" These amazing industry representatives strive to make a positive impact on our industry, and that was never more evident than at GlassBuild America last month. With a wide spectrum of beautiful receptions, incredible displays and continuing education, I'd like to extend a few shout-outs to just ... more »
  • November 15, 2016
    THE TALK...

    Marketing Magic at GlassBuild 2016

    The saying goes, "there is no silver bullet in marketing." As few marketing efforts yield measurable returns, I believe this is true. Even so, every marketing effort FeneTech executes has expectations associated with it.Tradeshows are a large part of FeneTech's marketing efforts, and consume much of our marketing budget. Therefore, during each show where we exhibit, we have high ... more »
  • November 8, 2016
    THE TALK... | Markets & Trends

    One More Vote

    The day is finally here: the day all of the campaign calls, ads, posts and mailers stop. From this day into the foreseeable future, we will instead be inundated with election analysis. The term “election fatigue” has been used almost as much the adjective “unprecedented” in relation to this historic race. But indeed, the two go hand-in-hand. There is so much to ... more »
  • Motivation from the Desert

    The sun was hot, the breeze was refreshing, and the air was extremely dry in the middle of the barren, desolate desert. Las Vegas is a city of lights, entertainment and diversity—and that’s just what was offered at this year’s GlassBuild America event held at the Las Vegas Convention Center.More than 430 companies were set up and situated around the center, ranging from glass ... more »