The Talk

  • The Biophilia Trend

    Manufacturers need to be ready with the right products to meet changing needs
    Keeping your finger on the pulse of modern home design trends is important if you’re in the window and door industry. So where are people’s heads these days?I wasn’t too surprised to see that “window walls” were one of the top picks in a recent Houzz trends piece. While the write-up credits increasingly efficient cabinet design with enabling designers and ... more »
  • Vinyl Trends

    Factory tours suggest color, variety and efficiency are leading the industry
    Little did I know when I started at Window & Door that the Pittsburgh area is jam-packed with manufacturers in the fenestration industry. In April, I was welcomed to two local-to-me plants. I visited Thermal Windows & Doors in Murrysville, Pennsylvania, which introduced vinyl windows to the U.S. in the 1960s, Dave Steinberg, director of sales and marketing, told me.  I also ... more »
  • Google My Business Page

    Claim it, update it, benefit from it
    Google My Business is a free online tool that is super easy to use and can help increase any business’s online marketing performance. Still, many companies have yet to claim their business profile on Google.To put this awesome online marketing tool to work, click here. From this page, users can claim a business and, at the very least, make sure everything on the company’s page is ... more »
  • 3 Tips to Capture Better Leads

    Extreme Lead Generation conference offers actionable takeaways
    Two weeks ago, I attended Professional Remodeler magazine’s Extreme Lead Generation conference. The Window & Door Dealers Alliance was proud to be a partner of this industry event focused on lead generation tools and tactics for home builders and professional remodelers. The energetic and fast-paced programming kept attendees engaged and offered actionable takeaways on topics ... more »
  • The Ongoing Importance of Certified Products

    If you think back to the formative years of vinyl windows in the U.S., we had our share of performance challenges to overcome. Particularly in hot climates like Florida or Arizona, weathering and yellowing due to high temperatures and UV exposure were major issues that caused some significant degradation and product deformation. These issues put a stain on the industry, especially considering ... more »
  • What’s USMCA Got to Do with It?

    WDMA conference brings trade policy to light
    Last week, the Window & Door Manufacturers Association brought together industry stakeholders and members of Congress, agency leaders and political strategists for its signature policymaking event. The lineup of speakers included representatives from the U.S. Chamber of Commerce, Politico, the National Association of Home Builders, the National Association of Manufacturers, and a ... more »
  • April 2, 2019
    THE TALK... | Markets & Trends

    Industry 4.0 is Here

    Last week, I attended Glass Processing Automation Days in San Antonio. Organized by FeneTech and supported by the National Glass Association, the event is focused on the glass side of our world. But there was still a ton of great information about integrating automation that applies directly to our industry.The 20 presentations throughout the two-day-long conference all focused on automation ... more »
  • 5 Elements Behind the Best-Made Windows, Doors and Skylights

    A home’s windows, doors and skylights exist for a number of reasons—to provide ingress and egress, sunlight and fresh air are some of the most obvious. But today’s savvy homeowners want more than just some panes of glass to let light in, or a panel that swings open to allow entry. Modern consumers want to: minimize the costs of heating and cooling their homes; increase ... more »
  • The Ban on Gating Reviews … and what to do instead

    Last year, Google declared that if it discovered any “review gating” by businesses after April 12, 2018, any reviews posted after that date could be eradicated. Review gating is when companies put together a system that gets potential reviewers to reveal whether they want to post a positive or negative review. If they select the positive route, the reviewer is sent straight to a ... more »
  • Continued Opportunity in Color

    A few weeks ago, I returned from International Builders’ Show in Las Vegas—where there had been a bit of snow, as you might have heard. Wild weather aside, IBS coincides with the Kitchen & Bath Industry Show to make up Design & Construction Week, and it’s always a nice snapshot of the current home industry. Window & Door provided a nice recap here.I always keep my ... more »