The Talk

  • Key Factors for Ranking in Local Search

    While some forms of online advertising such as pay-per-click ads can provide a quick return on investment, most people still choose local businesses through good, old-fashioned search results. And, they do so particularly on Google, which commands about 75 percent of the market.Thus, keeping your site near the top of local search engine results pages (SERPs) is key to being a leader in your ... more »
  • What Does the EPA’s Clean Power Plan Mean for the Fenestration Industry?

    The Clean Power Plan, set to be released by the Environmental Protection Agency this summer, is a sweeping set of regulations designed to reduce total U.S. carbon emissions by 30 percent by 2030. The fenestration community should take note, as one of the hallmarks of this new plan is a “beyond the fence line” approach to reducing carbon emissions. According to a draft version of ... more »
  • Energy Star V6.0 Traction

    The road to implementing Energy Star v6.0 was bumpy, ever changing and lengthy. We discussed energy performance criteria, feasibility for manufacturers, implementation dates, payback period, and installation requirement, just to name a few. There was a lot to write about and we did just that.These were all issues that would affect our industry’s future and thus justified extensive ... more »
  • June 9, 2015
    THE TALK... | Products

    Acknowledging Crystal Achievements

    Every year, Window & Door magazine recognizes significant industry innovations and achievements. The Crystal Achievement Awards, presented during Window & Door Dealer Days at GlassBuild America, honor excellence in window and door technology, as well as in the components and machinery used to build those products. Also acknowledging the manufacturing and marketing behind the ... more »
  • A New Era of Door Glass Framing

    In the last four years, the world of door glass framing—the seal between the door and glass—has changed dramatically. Before, there was one choice: one frame, one profile. Surveying the market today, you’ll see that we now have options. Some options deal with performance, others with aesthetics. Some work well in hot and humid climates, others in cold climates. This new world ... more »
  • Three Steps to a Pleasurable Buying Experience

    People make their buying decisions based on emotion, especially when it comes to purchases for the home. One of the most effective ways to close a sale and ensure a happy customer is to find out what is most important to those doing the buying and sell to that need in a way that makes it a pleasurable experience. Want to be thought of as “a joy” to do business with? Here are three ... more »
  • Impact Products Fit in Every State

    The first word that comes to mind regarding impact windows and doors is "hurricane." Yes, impact glass windows and doors are mostly used in hurricane-prone states where, in certain places, it is a state law to install hurricane shutters or upgrade to hurricane glass. However, impact glass is beneficial in many applications beyond category three hurricanes and winds. Once window ... more »
  • May 12, 2015
    THE TALK... | Management

    W-2 Versus 1099

     The construction industry as a whole largely contracts and subcontracts, especially where many trades are required to deliver a project. But what about dealers: is it best to contract or employ installers?  On smaller scale projects, such as window replacement, and when the primary job skill is the same, employing your installers can become a practical option. In either ... more »
  • May 6, 2015
    THE TALK... | Channels

    Boost Google Search Rankings with a Mobile-Friendly Site

    On April 21, Google updated its powerful algorithm in a way that significantly impacts websites that are not mobile-friendly.Google lives and dies by providing relevant search engine results to their visitors. If one cannot easily read a website on their phone or tablet, it is not of much use. Because of this, the latest algorithm update could exclude websites that are not ... more »
  • April 28, 2015
    THE TALK... | Management

    The Salary Experiment

    Earlier this month, a young Seattle-based entrepreneur caused a media frenzy by making a bold announcement. Dan Price, CEO of Gravity Payments, took a $930,000 pay cut in order to raise the minimum annual salary for all employees of the privately-held company to $70,000.In the aftermath of his announcement, we not only saw a handful of elated employees. The move also sparked conversations ... more »