The Talk

  • The Ban on Gating Reviews … and what to do instead

    Last year, Google declared that if it discovered any “review gating” by businesses after April 12, 2018, any reviews posted after that date could be eradicated. Review gating is when companies put together a system that gets potential reviewers to reveal whether they want to post a positive or negative review. If they select the positive route, the reviewer is sent straight to a ... more »
  • Continued Opportunity in Color

    A few weeks ago, I returned from International Builders’ Show in Las Vegas—where there had been a bit of snow, as you might have heard. Wild weather aside, IBS coincides with the Kitchen & Bath Industry Show to make up Design & Construction Week, and it’s always a nice snapshot of the current home industry. Window & Door provided a nice recap here.I always keep my ... more »
  • The Opportunity for Women in Fenestration

    This week is the National Association of Women in Construction’s Women in Construction Week, an annual event the first week of March that aims to promote women as a viable component of the industry. Although women comprise about 47 percent of the total U.S. workforce, construction is made up of only 9 percent women, with just 3 percent being in the actual trades, according to NAWIC. ... more »
  • February 26, 2019
    THE TALK... | Markets & Trends

    Embracing the Outdoors Reigns Supreme at IBS

    Growing up, one of my favorite rooms in our house was our back “blue room,” which had one huge picture window with two casement windows on either side. They encompassed nearly the entire wall. We had a perfect view of our backyard and at Christmastime we displayed our tree in front of the window so the few people who traveled down the back alley could see the lights and (mostly ... more »
  • February 15, 2019
    THE TALK... | Methods & Techniques

    Is a Modular “Disruption” on the Horizon?

    “Disruption” is something we’ve seen happen to a lot of industries over the past decade or so. Video rental chains got disrupted by Netflix. Taxi companies got disrupted by Uber and Lyft. Newspapers got disrupted by the internet and blogs (like the one you’re reading right now). What’s the next industry ripe for disruption? How about the typical, site-built ... more »
  • February 12, 2019
    THE TALK... | Markets & Trends

    See You at Design & Construction Week

    The Window & Door Dealers Alliance is excited to head to Vegas next week as a supporting organization of 2019 Design & Construction Week. WDDA members have access to discounted registration for the event, and WDDA leaders will participate in the Design & Construction Week Executive Roundtable to discuss issues and trends in the North American housing market and exchange ideas ... more »
  • Treat Customers Like the Individuals They Are

    Walker, a trend-setting customer experience consulting firm, recently did a study that asked professionals: Which changing customer expectation will have the greatest impact on your business in the future? While “speed” would seem to be the biggest customer pleaser in today’s “get it now or else” marketplace, it was edged out by “personalization.”For ... more »
  • Key Fenestration-Related Code Changes and Provisions in 2018

    To keep up with evolving technology and industry concerns, new editions of the 15 different I-codes covered by the International Code Council are published every three years. The 2018 versions, which took effect Jan. 1, are the latest. Of these, the codes of greatest typical interest to fenestration manufacturers are the 2018 International Building Code, International Residential Code and ... more »
  • January 22, 2019
    THE TALK... | Markets & Trends

    The Resiliency of Construction

    As the housing market crashed in 2008, I was in the early days of my career in construction-related publishing. Despite entering the workforce—and the construction-related workforce at that—at arguably one of the most tumultuous times possible, I somehow weathered the Great Recession with my job intact.   I spent the first five years of my career writing for various Hanley ... more »
  • Market Insights

    Latest market study highlights bright outlook
     The American Architectural Manufacturers Association’s annual fenestration market study has been a fixture of its service to the industry over many years, but its scope and rigor have increased over time. Manufacturers and suppliers are interviewed with a participation rate in excess of 50 percent and data from multiple secondary sources is triangulated to support the overall ... more »