The Talk

  • Staying on Top of the Latest Trends in Social Media

    With every tweet, share, like and pin, it becomes more apparent that social media is growing as a major tool for communication in the United States. In fact, recent surveys calculate that time spent on social media accounts for one out of every six minutes spent online in the U.S. Add to that the fact that social media advertising is projected to increase from $2.1 billion in 2010 to $8.3 ... more »
  • April 9, 2013
    THE TALK...

    The Deadline is Approaching

    The deadline is approaching to submit your nominations for WIndow & Door's 2013 Crystal Achievement Awards, presented in the September 2013 issue. These awards honor outstanding achievements in window and door product technology, manufacturing and marketing. The deadline to nominate your company's offerings is next Monday, April 15.Window & Door will present Crystal Achievement ... more »
  • April 3, 2013
    THE TALK...

    Have You Filed Yet?

    Your taxes, that is. April is a happy month for those looking to escape winter weather, but a not-so-happy month for those looking to escape our annual tax obligations. In fact, if you’re really stressed out about tax season, a recent USA Today article points out that there are some hotels across the country that are working hard to take the 'taxing' part out of taxes. Alas, as it has ... more »
  • March 26, 2013
    THE TALK... | Codes & Standards

    Should Changes Be Made to the Current Codes as a Result of Hurricane Sandy?

    In response to Julie Ruth's column, "Preparing for 'the Big One'" in the January/February issue of Window & Door, Mory Katz, VP of the Commercial Property Division at Verisk Insurance Solutions, addresses the threat posed by severe storms. He writes:"I read with interest Julie Ruth’s column. ...  After a storm, the power grid, building construction and ... more »
  • March 20, 2013
    THE TALK...

    What Makes for a Successful Business?

    One of the things I have always loved about the window and door industry is the strong streak of entrepreneurialism that runs through it. Far and wide, fenestration companies have been founded by craftsmen, installers and salespeople who were confident they could make a better window, provide better customer service and/or bring a higher level of skill to the practice of installing windows. ... more »
  • March 12, 2013
    THE TALK...

    Will the Sequester Impact Our Industry?

    After Congress once again failed to agree on how to reduce the federal deficit, the sequester went into effect March 1. Of the sequester’s $85 billion in automatic spending cuts, an estimated $4 billion come from reductions in construction spending, according to a March 3 Engineering News-Record report.And while it's clear the sequester will in some way impact the commercial construction ... more »
  • March 5, 2013
    THE TALK...

    Do You Have Workplace Flexibility?

    An interesting debate is brewing in the business world, sparked by Yahoo’s CEO, Marissa Mayer. As parenting columnist for The Washington Post Tracy Grant points out this week, Mayer is ruffling feathers for her decision to eliminate employees’ option to work from home. Having been appointed to the helm of Yahoo at less than 40 years old and while pregnant, many people thought she ... more »
  • February 27, 2013
    THE TALK...

    How Many Recessions Have We Experienced Since the Great Depression?

    You don't often encounter charming and entertaining economists, but Dr. Esmael Adibi is both of these and informative, to boot. Yesterday in Tucson, AAMA's 76th Annual Conference luncheon speaker echoed the cautiously optimistic construction outlook for the fenestration industry you've been reading about elsewhere, tying it to his overall economic forecast. Dr. Adibi's previous GDP growth ... more »
  • February 26, 2013
    THE TALK... | Sales & Marketing

    Connect with Customers at Spring Home Shows

    With the spring season rapidly approaching, a number of homeowners may be preparing to attend their area’s seasonal home shows. For many in the remodeling industry, it likely feels as though exhibiting at a home show is one of the oldest tools in the shed. In an age when homeowners have increasing online options for researching home remodelers, projects and products, it may seem old ... more »
  • February 20, 2013
    THE TALK...

    Are You Giving More?

    Last week, Window World announced a campaign to raise more than $1 million in the coming year for St. Jude Children's Research Hospital. I know that this is just one of many examples of generous corporate giving in our industry, as companies throughout the country support everything from local baseball teams to national non-profit organizations and charitable causes. My question is whether ... more »