The Talk

  • October 3, 2012
    THE TALK... | Markets & Trends

    Are Doors and Windows a New Status Symbol?

    According to a recent Spectrum Group study highlighted in an article by CNBC, the super-, mega-, crazy-rich folks in this country have become slightly less materialistic. Where the folks with a net worth of more than $25 million used to spend money on cars and jewelry and other such status symbols, research shows they’re now spending a greater percentage of funds on life experiences and ... more »
  • Do You Have a Word-of-Mouth Strategy?

    Be interesting, make people happy, earn trust and respect, and finally, and make it easy for customers to talk about your company. Those are the four key factors in successful word-of-mouth marketing program, according to Brian Bunt of, who spoke at the recent Window & Door Dealers Forum. They're not easy tasks.I certainly don't want to downplay the importance of keeping ... more »
  • September 19, 2012
    THE TALK...

    Are You Hyped for the iPhone 5?

    It seems there is no buzz that can rival that of a new version of the iPhone hitting the market. Starting Friday, consumers who want the latest and greatest in iPhone offerings will be scrambling to get their hands on the iPhone 5. Ahead of the release, Apple’s stock price was creeping higher and folks are already setting up camp to wait in line outside Apple stores nationwide.This week, ... more »
  • September 18, 2012
    THE TALK... | Markets & Trends

    Fall Home Trends

    How to anticipate the customer’s wants and needs
    Fall is a time when homeowners prepare their homes for the harsh winter months ahead and exterior home improvements are at the top of their list. This fall, consumer sentiment is high, unemployment has slowed and less-than-confident homeowners are choosing to improve their current home in lieu of upgrading to a new property. These signs point toward a fruitful home remodeling season, and ... more »
  • September 10, 2012
    THE TALK...

    Are We Facing a Worker Shortage?

    Builders seeing an uptick in demand are finding it hard to find workers, according to a recent CNBC report. With new home construction down for so long, many people have moved on to other industries. Of course, the window and door business has been down for some time, and I suspect many of us can name people who've moved onto other industries. So are we or will we see the same ... more »
  • September 3, 2012
    THE TALK... | Markets & Trends

    Who Are You Voting For?

    Last week, the Republicans gathered in Florida, and made their case for the election of Mitt Romney and a new direction for our government.  This week, the Democrats are in North Carolina for their convention, making the argument that President Obama deserves another four years to continue building on the limited recovery to date. So, with everyone in a political mood, I thought it was ... more »
  • August 29, 2012
    THE TALK... | Markets & Trends

    Are Bells and Whistles Coming Back?

    Recently, the NAHB Research Center released its 2011 Annual Builder Practices Survey, which showed that bells and whistles in building products and home designs are making a comeback. “While the market has not yet returned to its pre-recession fixation with extravagance, signs are emerging of a resurgent demand for high-end finish materials in some product categories,” says Ed ... more »
  • Do Inside Storms Offer a Good Opportunity?

    I've heard them called "inside storms" and "interior insulating panels" and they've been around in one form or another for many years. Some type of frame is put around a glazing panel–usually plastic–and is then attached to the inside of a window to improve energy performance, reduce drafts, and increase comfort. In this week's news, we have Indow Window, a ... more »
  • August 17, 2012
    THE TALK... | Energy Efficiency

    Why Being Green Matters to Customers (and Should Matter to You)

    Residential electricity prices have increased by more than 42 percent since 2002, according to the AARP Public Policy Institute. High electricity costs mean energy efficiency is more important than ever to homeowners, as well as remodelers who think green can significantly help their customers save on utility bills for years to come.Many homes are improperly prepared for the ... more »
  • August 15, 2012
    THE TALK... | Markets & Trends

    Do Home Buyers Notice New Doors and Windows?

    With many housing markets across the country gaining traction, buyers and sellers are adjusting their expectations. With more consumers getting off the fence in order to take advantage of lower home prices and historically-low interest rates, real estate agents are advising clients to position themselves for success. For buyers, this might mean getting financial ducks in a row. For sellers, it ... more »