The Talk

  • September 29, 2010
    THE TALK... | Sales & Marketing

    Is Your Site Consumer Friendly?

    Last week, Jeld-Wen launched a new version of its Web site. According to a company press release, the company aimed to make it much more consumer friendly, using icons and pictures to make the window and door shopping experience much more appealing and streamlined."Today's online shoppers prefer pictures rather than words to learn about products," says Rob Jellesed, Jeld-Wen's ... more »
  • September 22, 2010
    THE TALK... | Markets & Trends

    Did You See an Uptick?

    Some rays of light this week in what has otherwise been a pretty dismal summer. The Commerce Department reported yesterday a seasonally-adjusted jump of more than 10 percent in housing starts in August. This was more of an increase than many economists expected, which doesn't really surprise me. I would imagine one would be hard pressed to find a cheery economist these days.One month worth of ... more »
  • September 15, 2010
    THE TALK... | Markets & Trends

    Is R-5 a New Benchmark?

    R-5 is apparently now established as an industry benchmark. If I had any doubts, they disappeared walking the floor of GlassBuild America yesterday. "R-5" appeared in exhibitor displays and a handful of manufacturers I spoke with indicated they were at the show at least in part to review their R-5 options. (An interesting story in itself is the sudden emergence of double-pane R-5 ... more »
  • September 7, 2010
    THE TALK... | Markets & Trends

    Is the Tax Credit Deadline Having an Effect?

    Although I tried to keep my mind off work while on vacation last week, I was reminded of the busy fall ahead several times by ads in the newspaper and on TV urging homeowners to get their windows replaced before energy efficiency tax credits expire at the end of the year. "Don't miss out! Windows need to be installed by December 31!"Ever since the tax credit passed, industry people ... more »
  • September 1, 2010
    THE TALK...

    What's Your Online Reputation?

    I have heard from many folks in the industry in the last year or so who contend that plenty of homeowners are staying put in their existing homes rather than moving along the traditional path of starter home to family home to downsized home.It makes sense, given the current environment and the fact that consumer confidence continues to be wobbly at best. This week, I came across this article ... more »
  • August 23, 2010
    THE TALK... | Sales & Marketing

    Is Green Passé?

    When I saw this week's news from UL that it's now working on its sustainability standards for windows and doors what struck me most is the fact that we've had so few "green" headlines of late. With tax credits, Home Star and R-5, energy efficiency shows no signs of going away, but I started wondering if concerns about recycled content or certified forests were on the wane?I thought ... more »
  • August 17, 2010
    THE TALK... | Sales & Marketing

    Next Generation of Window Branding?

    We see some interesting news this week in the window and door industry that focuses on branding. First, we see the resurgence of the Stanley brand in the door arena. That should be a name brand many homeowners remember from years ago.But what really got my attention was the Kathy Ireland backing of Window World products. Who would have thought? I guess it shouldn't be surprising ... more »
  • Do Europeans Really Make the Best Windows?

    "Do Europeans Really Make the Best Windows?"Fine Homebuilding asks that question in its latest issue. The article’s not available online, but I had a look at the piece, which pitted seven different European wood window products against five Canadian fiberglass window products, Serious Materials' fiberglass window and Paradigm Window Solutions' vinyl window.Those choices can be ... more »
  • Will Home Star be a Positive?

    Home Star took another step forward last week. I can’t say I’ve heard a lot of enthusiastic endorsements of the program from our industry, but there seems to be general support. Given the current state of our market, it’s hard to argue against a program that could stimulate more window and door sales.Home Star comes with some baggage, however. It’s not clear what ... more »
  • July 28, 2010
    THE TALK...

    Did the Economy Change How You Install?

    This week, my hat's off to Replacement Contractor editor Jim Cory for a fabulous topic worthy of some Talk... In his recent article, he explores how some home improvement companies have shifted the way they approach installation. He highlights how some companies used to use all in-house employees to install products and now they've shifted to using some subcontractors—often ... more »