The Talk

  • September 4, 2018
    THE TALK... | Strategies & Practices

    Trade Show Faux Pas

    The editorial staff at Window & Door is excited to head to Las Vegas next week for GlassBuild America: The Glass, Window & Door Expo, where the who’s who of fenestration professionals will gather for the biggest event for the industry. In addition to tips on how to navigate the show floor and get the most out of the event, we also asked longtime exhibitors and attendees about ... more »
  • August 28, 2018
    THE TALK... | Management

    Key Machinery Financing Tips to Make the Most of Trade Shows

    Trade shows are a key place for machinery purchasing. For attendees looking to buy, it’s important to get prepared now to secure financing and make a wise purchase. If you’re prepared ahead of time, you’re able to make a better deal at the show and secure what you need in an environment when machines are in shorter supply. Look at both your personal and business credit to ... more »
  • August 21, 2018
    THE TALK... | Management

    Exit Stage Right

    It is no secret that current owners of window and door dealerships are predominantly folks closer to retirement than to the starting line of their careers. It is also no secret these owners know a lot about the business, and they continue to be hard-charging salespeople and managers.  But there is also a secret that nobody wants to talk about: many businesses are not operating in a ... more »
  • August 14, 2018
    THE TALK... | Sales & Marketing

    Comprehensive Content

    Three keys to higher local search rankings
    The path to the top of local search rankings used to be so much easier—professionally written content wasn’t a necessity. And, frankly, content didn’t even really need to be all that great. Getting ranked in local search was as simple as posting copy packed with a ton of keywords about a particular industry, plus some images and a few videos showing off inventory. Until it ... more »
  • August 7, 2018
    THE TALK... | Sales & Marketing

    Create Warmer Leads Faster

    Do you know where any particular client enters into your sales funnel? Are they at the bottom, moments away from a buying decision? Or are they further up the funnel, where they are gathering data and information in order to make a go/no go decision for their project? Understanding where your buyer is when they enter your sales funnel is critical for two reasons. First, it creates a ... more »
  • An Argument for Give and Get

    In his book “When,” Daniel Pink discusses the importance of timing events from the matter of their substance, or the what. Whether the timing is good or bad depends on one’s awareness of the current surroundings, and on a perspective gleaned from experience and instigated by an instinct for future risk. That’s it—easy. From this perch, let’s come down and ... more »
  • The Continued Evolution of Residential Comfort

    I had the opportunity to attend the American Institute of Architects annual conference in New York City this summer. From my perspective, it was a great, busy show, with big names from around the industry, international attendees and a good energy overall.At the event, I noticed that talk about energy efficiency is more dominant than ever, with architects searching for methods and materials to ... more »
  • July 25, 2018
    THE TALK... | Management

    Monthly Poll: Poaching

    With the labor market as competitive as we’ve seen since the bubble, we’re hearing more and more chatter about the practice of poaching to fill all kinds of positions, from the executive-level and sales ranks to the factory floor workers and in-the-field installers. There are varying opinions on the effectiveness and even on the integrity of using recruiters or ... more »
  • Branded

    In the early stages of any industry, innovation is active. The winners are those who tightly integrate design, production, sales and marketing. Take the auto industry as an example: because the products (cars) were not quite good enough and needed constant improvement, proprietary integration allowed leaders to create better and more reliable vehicles. After some decades, owners could rely on ... more »
  • Dealer of the Year Awards

    Window & Door Magazine, along with the Window & Door Dealers Alliance, is again looking to honor industry excellence through its 2018 Dealer of the Year Awards. This elite award serves as a benchmark for professionalism and highlights the continued development and evolution of companies in the window and door supply chain. Nominations are due by the end of the day on July 17.Winners ... more »