The Talk

  • October 11, 2016
    THE TALK... | Sales & Marketing

    Tradeshows Give You Time to Focus on the Big Picture

    Having been a guest speaker at window and door tradeshows several times, including at Window & Door Dealer Days, I’m greatly looking forward to attending this year’s event in Las Vegas next week, October 19-21.At previous events, I’ve spoken at length about internet marketing techniques that work best for W&D businesses, such as website conversions, pay-per-click ... more »
  • October 4, 2016
    THE TALK... | Sales & Marketing

    Principles of Content Marketing, Part 2

    Editor’s Note: Marcus Sheridan, “The Sales Lion,” is One of Inc. Magazine's 25 Top Social Media Speakers and will present the keynote address at this year’s Window & Door Dealer Days event, held at GlassBuild America. Sheridan will provide Dealer Days attendees with actionable ideas to grow their own businesses during his keynote on October 19 at 10:30 a.m. For more ... more »
  • September 27, 2016
    THE TALK... | Operations

    Funding Alternatives When Banks Say No

    If you’re a typical dealer of windows and doors, you need a $1.5 million line of credit for every $10 million in business. Accordingly, if your revenues are $5 million, a $750,000 LOC is what’s required. This level of funding assures you’re not chronically cash hungry and have funds for early-pay discounts, inventory, strategic investments or even a recession.Finding a bank ... more »
  • September 20, 2016
    THE TALK... | Codes & Standards

    Antitrust Refresher

    Tradeshows are great opportunities to meet new contacts and reconnect with old friends. They are also a good time to see what your competitors are bringing to market, and they present plenty of opportunities to run into many old friends. Because ours is a tightknit industry, many of those old friends may now likely be competitors. When competing companies with friendly ties are close together, ... more »
  • September 13, 2016
    THE TALK... | Markets & Trends

    What Happens in Vegas

    The popular marketing campaign, “what happens in Vegas, stays in Vegas,” won’t necessarily apply to this year’s GlassBuild America. For newcomers like myself, this event seems like one for sharing ideas and networking with leading figures in the industry—which can and will extend long after the event comes to a close.  Just merely a year ago, it would ... more »
  • September 7, 2016
    THE TALK... | Markets & Trends

    Principles of Content Marketing

    Editor’s Note: Marcus Sheridan, “The Sales Lion,” is One of Inc. Magazine's 25 Top Social Media Speakers and will present the keynote address at this year’s Window & Door Dealer Days event, held at GlassBuild America. Sheridan will provide Dealer Days attendees with actionable ideas to grow their own businesses during his keynote on October 19 at 10:30 a.m. For ... more »
  • August 30, 2016
    THE TALK... | Markets & Trends

    Angie Makes a Change

    Have you heard about the changes on Angie’s List? The site’s paywall was recently removed, providing homeowners free access to Angie’s List—what used to cost about $40 per year. As the owner of a windows and doors company, this change could have a direct impact on your online presence.Angie’s List is a hub for businesses in the home services market and is a great ... more »
  • August 23, 2016
    THE TALK...

    Digital or Analog Takeoffs?

    In the age of takeoff apps and software, has the industry completely gone digital? When we ultimately place our fenestration order online, we are forced into a digital format, entering numerous details prompted by the manufacturer. Yet the field takeoff may be done with an electronic tablet or a pad of paper.Is digital now easier than analog and does it better assist in accuracy? Or, is it ... more »
  • August 16, 2016
    THE TALK... | Sales & Marketing

    Tradeshows—the Class Reunions that Educate, Engage and Inspire

    This past weekend I had the opportunity to attend my 35th high school reunion. Since graduating in 1981, my 75 classmates and I have managed to come together every five years—truly a testament to the bonds of our friendship.  During the evening, we learned whose parents have passed on, whose children have married and had babies of their own, whose jobs have changed, and who has ... more »
  • August 9, 2016
    THE TALK... | Sales & Marketing

    The Marketing Power of Awards

    Window & Door is now accepting nominations for the Dealer of the Year Awards through Friday, August 19. Why should you care?This awards program, sponsored by the Window & Door Dealers Alliance, offers residential window and door retails the opportunity to be recognized in front of a national audience of their colleagues for overall leadership and efforts toward excellence in the areas ... more »