The Talk

  • October 9, 2018
    THE TALK... | Markets & Trends

    Take the Pulse

    To keep on beat with the pulse of the industry, we need to hear from those that comprise it. What products are most popular in your corner of the market? Are you planning for an increase in sales and production in 2019? How do you find the people to keep it all in motion? Weigh in on the Industry Pulse survey, open now through Thursday, October 25.The purpose of this important ... more »
  • Fenestration Advancements on the Horizon

    Setting standards for innovations to come
    It appears that the future of windows and doors will involve the confluence of technologies that previously have had little to do with fenestration products. Some examples of improved fenestration functionality being conceptually introduced around the industry involve automatic operation of fenestration products, as well as integrated security, locking and alarm systems. There are also plans ... more »
  • September 25, 2018
    THE TALK... | Markets & Trends

    Four Key Takeaways from the Home Improvement Conference

    Each year, the Home Improvement Research Institute puts on its Insights Conference that brings together professionals in research and sales, as well as manufacturers and retailers of building products and other building professionals. This year’s event, held last week in Oakbrook, Ill., also featured talks by building and home improvement experts including Lawrence Yun, chief economist ... more »
  • September 18, 2018
    THE TALK... | Codes & Standards

    Continued Opportunity for Impact Windows

    Hurricane Florence has dominated headlines this week and last, as the powerful storm brought a major surge and heavy rains to the Carolinas and beyond. With significant flooding affecting the areas, recovery crews have their work cut out for them. While the weather activity along the coast is serious, it still doesn’t compare to the Atlantic hurricane season of 2017. Remember last ... more »
  • September 11, 2018
    THE TALK... | Markets & Trends

    Live from GlassBuild America and Window & Door Dealer Day

    What happens in Vegas shouldn’t stay in Vegas, at least this week—GlassBuild America: The Glass, Window & Door Expo opens today, and Window & Door will be spilling all of the activity on our social channels and on While we hope you’re here for all the action in person, we’ll be tweeting live insights from Express Learning in booth #913. These ... more »
  • September 4, 2018
    THE TALK... | Strategies & Practices

    Trade Show Faux Pas

    The editorial staff at Window & Door is excited to head to Las Vegas next week for GlassBuild America: The Glass, Window & Door Expo, where the who’s who of fenestration professionals will gather for the biggest event for the industry. In addition to tips on how to navigate the show floor and get the most out of the event, we also asked longtime exhibitors and attendees about ... more »
  • August 28, 2018
    THE TALK... | Management

    Key Machinery Financing Tips to Make the Most of Trade Shows

    Trade shows are a key place for machinery purchasing. For attendees looking to buy, it’s important to get prepared now to secure financing and make a wise purchase. If you’re prepared ahead of time, you’re able to make a better deal at the show and secure what you need in an environment when machines are in shorter supply. Look at both your personal and business credit to ... more »
  • August 21, 2018
    THE TALK... | Management

    Exit Stage Right

    It is no secret that current owners of window and door dealerships are predominantly folks closer to retirement than to the starting line of their careers. It is also no secret these owners know a lot about the business, and they continue to be hard-charging salespeople and managers.  But there is also a secret that nobody wants to talk about: many businesses are not operating in a ... more »
  • August 14, 2018
    THE TALK... | Sales & Marketing

    Comprehensive Content

    Three keys to higher local search rankings
    The path to the top of local search rankings used to be so much easier—professionally written content wasn’t a necessity. And, frankly, content didn’t even really need to be all that great. Getting ranked in local search was as simple as posting copy packed with a ton of keywords about a particular industry, plus some images and a few videos showing off inventory. Until it ... more »
  • August 7, 2018
    THE TALK... | Sales & Marketing

    Create Warmer Leads Faster

    Do you know where any particular client enters into your sales funnel? Are they at the bottom, moments away from a buying decision? Or are they further up the funnel, where they are gathering data and information in order to make a go/no go decision for their project? Understanding where your buyer is when they enter your sales funnel is critical for two reasons. First, it creates a ... more »