The Talk

  • An Argument for Give and Get

    In his book “When,” Daniel Pink discusses the importance of timing events from the matter of their substance, or the what. Whether the timing is good or bad depends on one’s awareness of the current surroundings, and on a perspective gleaned from experience and instigated by an instinct for future risk. That’s it—easy. From this perch, let’s come down and ... more »
  • The Continued Evolution of Residential Comfort

    I had the opportunity to attend the American Institute of Architects annual conference in New York City this summer. From my perspective, it was a great, busy show, with big names from around the industry, international attendees and a good energy overall.At the event, I noticed that talk about energy efficiency is more dominant than ever, with architects searching for methods and materials to ... more »
  • July 25, 2018
    THE TALK... | Management

    Monthly Poll: Poaching

    With the labor market as competitive as we’ve seen since the bubble, we’re hearing more and more chatter about the practice of poaching to fill all kinds of positions, from the executive-level and sales ranks to the factory floor workers and in-the-field installers. There are varying opinions on the effectiveness and even on the integrity of using recruiters or ... more »
  • Branded

    In the early stages of any industry, innovation is active. The winners are those who tightly integrate design, production, sales and marketing. Take the auto industry as an example: because the products (cars) were not quite good enough and needed constant improvement, proprietary integration allowed leaders to create better and more reliable vehicles. After some decades, owners could rely on ... more »
  • Dealer of the Year Awards

    Window & Door Magazine, along with the Window & Door Dealers Alliance, is again looking to honor industry excellence through its 2018 Dealer of the Year Awards. This elite award serves as a benchmark for professionalism and highlights the continued development and evolution of companies in the window and door supply chain. Nominations are due by the end of the day on July 17.Winners ... more »
  • Writing Content Headlines

    I realize that, as fenestration dealers and manufacturers, you are not in the business of writing headlines, but in the business of providing excellent window and door products and services. Regardless, in this digital age, all businesses must focus strongly on how they market themselves online. While many companies choose to delegate the responsibility of website content creation to a staff ... more »
  • Legal Protection in the Age of Digital Ad Agencies

    Many companies rely on the expertise of internet marketing agencies for ad development, placement and intellectual property right protection. But, as recent experience with Facebook and “tailored” content has illustrated, internet advertising can also present a Wild West for the digital frontier. Window and door companies using digital ad agencies must exercise caution. ... more »
  • Tariffs Create Uncertainty; Won’t Slow Momentum

    As of last week, President Donald Trump’s statement to impose steep tariffs will subject Canada, the European Union and Mexico to a 25 percent tariff on steel and 10 percent on aluminum Over the past couple of months, I’ve spoken to folks about what these tariffs could mean for our businesses. No one really has a solid answer, outside some certainty around temporary logistical ... more »
  • June 6, 2018
    THE TALK...

    Crystal Achievement Awards: Tips for Submitting a Winning Entry

    With the June 13 deadline fast approaching for Window & Door magazine’s annual Crystal Achievement Awards, manufacturers and suppliers are highly encouraged to gather information to make a lasting impression on our panel of judges.  In my travels to different trade shows and meetings over the past year, I can attest that there are many recent innovations worthy of ... more »
  • What Job Needs to be Done?

    How understanding your client’s window and door can land the sale
    Window and door dealers are a product-focused bunch—and why wouldn’t we be? Manufacturer training and new innovative products are important parts of our world. We have to know how products will perform, compare and behave.However, this focus can lead us astray, causing us to ask the wrong questions at crucial times. One recent concept I read, from the book “The ... more »