The Talk

  • April 24, 2018
    THE TALK... | Products

    Application Versatility with New Door Designs

    The combination of indoor and outdoor living spaces within the high-end residential market has been trending for a few years now. Large openings, made possible by oversized residential windows and doors, have attracted many a homebuilder and renovator.Just check recent pages of Window & Door magazine that covers the increased demand for these products. Windows & Door notes that it ... more »
  • April 17, 2018
    THE TALK... | Codes & Standards

    Warranties Requiring Specific Parts or Service

    Windows, doors and skylights sometimes fall under the Magnuson-Moss Warranty Act’s definition of consumer goods, and other times they do not. Magnuson-Moss is a federal statutory scheme that mandates certain requirements for written warranties.It provides, in part, that the “warrantor” (party giving a warranty for a product) may not make conditions in a written or implied ... more »
  • April 10, 2018
    THE TALK... | Markets & Trends

    Impressions from Fensterbau

    This editor is finally back to a normal schedule after spending some time in Germany. Over cappuccinos, Nuremberg sausages (and, fine, an occasional dunkel), I soaked in the culture of European fenestration and reveled in the overall sense of confidence and optimism for industry.  Fensterbau, the biennial European tradeshow for fenestration, provides the North American market a look ... more »
  • Monthly Poll: Women in Fenestration

    It’s no secret that women are the minority in fenestration. According to the U.S. Census Bureau, though women make up nearly half of the working population (47.5 percent), they remain underrepresented in the manufacturing industry. And, though the numbers for women in construction are increasing, the National Association of Women in Construction reports that women comprise just 9.1 ... more »
  • Engaging the Next Generation of Manufacturers

    At the recent Window and Door Manufacturers Association’s Spring Meeting and Legislative Conference, held March 19-21 in Washington, D.C., Chad Moutray, chief economist for the National Association of Manufacturers, spoke on the continuing challenge of finding and retaining a skilled labor force and outlined initiatives companies and associations are implementing to address the ... more »
  • March 26, 2018
    THE TALK... | Operations

    Window Safety Week

    How your company can help to prevent accidental falls
    Window Safety Week, held next week, is observed to heighten the awareness of what parents and caregivers should do to help keep their family and visitors safer from the risks of window falls or injuries in their home, as well as how they can use their windows for emergency escape and rescue purposes.While everyone in our industry knows that window safety is important year-round, this is a ... more »
  • March 20, 2018
    THE TALK... | Sales & Marketing

    How Not to Write for SEO in 2018

    For more than a decade, search engine optimization has been the headline topic for businesses trying to boost their website rankings. But the SEO techniques that worked 15 years ago do not work now, and many of them can actually diminish organic search rankings on major search engines (such as Google). Those window and door websites that still employ outdated SEO practices are really just ... more »
  • March 13, 2018
    THE TALK... | Sales & Marketing

    Fishing for Customers

    Not long ago, I was on a call with a potential client who was lamenting the fact that he didn’t have enough leads in his business. “Once I get in front of them, we can close the sale,” he told me. “But getting in front of them—that is the issue.” Some variation on that theme is one of the three most consistent complaints I hear about growing ... more »
  • March 6, 2018
    THE TALK... | Markets & Trends

    Ongoing Optimism

    You don’t have to wander far to hear positive sentiments about the immediate future of our industry. For instance, Window & Door’s 2018 Industry Pulse notes that the majority of manufacturers, suppliers and dealers expect sales to increase throughout the year. Meanwhile, the Pulse reported that 83 percent of the industry plans to hire this year, despite our ongoing struggles ... more »
  • March 6, 2018
    THE TALK...

    Monthly Poll: Aluminum Tariffs: Helpful or Hurtful?

    President Trump recently announced that he plans to impose a tariff of 25 percent on steel imports and 10 percent on aluminum imports. While his plans and statements have drawn both criticism and praise, Window & Door polled its readers about the implications on our fenestration manufacturers and their suppliers. Readers weighed in to tell us that a slight majority see the tariffs as ... more »