The Talk

  • September 19, 2017
    THE TALK... | Strategies & Practices

    In Search of the “Wow” Factor

    I wrote earlier this year about consumer expectations around the pricing of vinyl windows and doors, and why vinyl’s reputation as a high-quality, superior value proposition has been slower to catch on among some market segments. Even so, vinyl window and door products dominate the residential market.As a material choice, vinyl continues to make headway in the light-commercial side of ... more »
  • September 12, 2017
    THE TALK... | Strategies & Practices

    Plan B

    In one regard, my GlassBuild America experience is unfolding much as it has for previous trade shows I have attended, with people, equipment and vendors assembling on the exhibit floors. From another perspective, it’s like no other event I’ve attended.We arrived in Atlanta for setup on September 11. That date was not lost on any of us, and our CEO, Nicole Harris, began our staff ... more »
  • September 5, 2017
    THE TALK... | Strategies & Practices

    Dream Big with FeneTech at GlassBuild America

    Here at FeneTech, we’re engineers by trade, but we wouldn’t be the company we are if we weren’t also dreamers. We’re currently working to turn one such dream into reality. Dream along with us.Imagine that as a window manufacturer or a glass fabricator …Your machinery could tell you when to plan scheduled downtime maintenance in real-time.All machinery in your ... more »
  • August 29, 2017
    THE TALK...

    Window & Door, Live in Atlanta

    As Window & Door packs up to head to Atlanta in less than two weeks, we’re bringing everything we do on a day-to-day basis with our magazine, website and WDweekly with us.  GlassBuild America: The Glass, Window & Door Expo is the physical embodiment of the content we put together for our manufacturers. There, we’ll provide Express Learning sessions on the topics ... more »
  • Monthly Poll: Are Trade Schools the Answer to the Labor Shortage?

    A recently-passed bill in Colorado requires that high schools add information about skilled labor jobs and military enlistment to their multi-year career planning process for guides students and families. The bill is intended to introduce young people to the opportunities available in the trade market, partly in an effort to address the ongoing labor shortage. Labor and hiring continues ... more »
  • August 22, 2017
    THE TALK... | Operations

    The Next Big Challenges for Business

    Editor’s Note: Gene Marks will be a moderator and speaker at this year’s Window & Door Dealer Days, held September 12-13 in Atlanta. Marks will present the closing keynote address on growth and opportunities for business owners in 2018. Read more about the event here.Successful business owners are already thinking about next year. They are looking ahead, planning and ... more »
  • August 15, 2017
    THE TALK... | Sales & Marketing

    The Price War: A Battle You Will Never Win

    Five strategies to help maintain your profit
    Editor’s Note: Vince DiCecco will be a moderator and speaker at this year’s Window & Door Dealer Days, held September 12-13 in Atlanta. DiCecco will present a candid introspective on “The TLC Factor—Trustworthiness, Likability and Convenience” and will moderate a breakout discussion on labor, hiring and employment. Click here for more information. The old ... more »
  • August 8, 2017
    THE TALK... | Sales & Marketing

    What’s in a Name?

    Wide-ranging search terms suggest missed business opportunities for bi-fold door sellers
    Door and window manufacturers are failing to capture the full market for bi-fold doors due to the different terms users search for online, new data suggests. An online survey by door and window manufacturer Origin invited 500 members of the UK public to look at a picture of a bi-fold door and describe what they saw. The results showed that just 36 percent used the term ‘bi-fold ... more »
  • August 2, 2017
    THE TALK... | Sales & Marketing

    Fact Versus Fiction: Link Building

    Link building is one of the most important facets of search engine optimization for any website, including for window and door manufacturers and dealers. Even wonderfully designed websites—those that are jam-packed with informative content and relevant keywords, lots of images and videos, and wisely chosen headlines, meta descriptions and meta tags—are missing a foundational aspect ... more »
  • Performance and Aesthetics: A Critical Balance

    There was a time not too long ago when chasing after energy-efficiency goals was a big source of anxiety among window and door manufacturers. Think back: the now-embattled Energy Star program was moving quickly, with stated thermal efficiency goals rising to new, more stringent heights with each revision to the program.  Different code bodies, including the International Energy ... more »