The Talk

  • November 28, 2017
    THE TALK... | Operations

    Creative Solutions to Labor Issues

    Issues surrounding the labor market are among the top concerns for employers in the fenestration industry. The impact of the Great Recession, a workforce approaching retirement age, and a lack of job seekers in the fenestration and construction fields have each contributed to historic shortages in the labor pool. Employers must get creative about how to address labor issues and are ... more »
  • November 14, 2017
    THE TALK... | Codes & Standards

    What’s in a Lifetime?

    The duration of a manufacturer warranty is generally defined either as lifetime or a period of time (e.g. a 10-year warranty). Have you ever stopped to consider what “Lifetime Warranty” means? Lifetime of what? Is lifetime measured by the life of the product, of the person owning the product, or the life of the manufacturer? The answer is that it can be any—but a well-written ... more »
  • November 7, 2017
    THE TALK... | Sales & Marketing

    Video Introductions

    Video is not a fad. It is no longer a “nice-to-have” addition to your business. Video is highly relevant now and it is the key to the future.Consider that, according to the Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, “every second, a million minutes of video content will cross the [global internet] by 2021.” Those that want to stand out ... more »
  • October 31, 2017
    THE TALK... | Markets & Trends

    Can we Take Your Pulse?

    Window & Door just opened its annual Industry Pulse survey and we need your input. The purpose of this important study—results for which will be presented in the January/February issue of Window & Door—is to provide insight on industry-wide trends and expectations.The data can be used as a tool to set reasonable expectations for the future and see where your experiences fit ... more »
  • October 24, 2017
    THE TALK... | Sales & Marketing

    Engaging Dealers: A Thriving Marketing Strategy

    How manufacturers and their marketing leads can re-engage dealer networks to bolster their product sales strategy
    For manufacturers, it can be complicated to understand the many gatekeepers influencing how their brand and products are being sold in the marketplace. Consumers are often in the hands of a dealer when standing in a showroom shopping for their next purchase. Are brands being represented the way marketers intend them to? The point of sale is incredibly important and it’s oftentimes a ... more »
  • October 17, 2017
    THE TALK... | Markets & Trends

    Voice Search: The Future of Window & Door Leads?

    Do you remember Data from Star Trek? He was a robot that instantly solved mathematical problems, referenced encyclopedic facts and briefed the USS Enterprise’s crew on alien lifeforms. He was basically Google, before Google was Google.However, Data had a weakness—he wasn’t human. His character made us laugh because he took everything so literally. Over the years, Google ... more »
  • Consumer Confidence and the Wisdom of Crowds

    Do average people, collectively, have a better crystal ball than the professional pundits? In “The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations” (2004), author James Surowiecki argues that a diverse collection of independently deciding individuals is likely to make certain types of decisions and ... more »
  • October 10, 2017
    THE TALK...

    Monthly Poll: Rebuilding Efforts

    The hurricanes that swept across the nation this fall caused tragic loss of life, and stunning damage to homes, businesses and infrastructure. The fenestration industry has responded with donations and other assistance and is gearing up to tackle the rebuilding process. We asked Window & Door readers what factors would most impact their ability to help with rebuilding. Nearly half ... more »
  • October 3, 2017
    THE TALK... | Sales & Marketing

    Better Booking

    Twenty-four hours. That is the magical window of time between the inspired moment in which a lead reaches out to a business to secure services and the time by which they have completely forgotten the business’s name. Now, those lucky enough to have an established brand with brilliant reviews and personal recommendations may eke out as much as 48 hours, but this is a luxury of only a ... more »
  • September 26, 2017
    THE TALK... | Codes & Standards

    Warranty Legislation

    Applause met the recent defeat of legislation in Connecticut that would have imposed timelines on warranty claims and required manufacturers to pay for materials and labor. From many perspectives, these requirements would have proven costly and harsh in application.While it was vetoed, it is worth asking what the legislation itself points toward and whether there is a disconnect between those ... more »