The Talk

  • March 26, 2018
    THE TALK... | Operations

    Window Safety Week

    How your company can help to prevent accidental falls
    Window Safety Week, held next week, is observed to heighten the awareness of what parents and caregivers should do to help keep their family and visitors safer from the risks of window falls or injuries in their home, as well as how they can use their windows for emergency escape and rescue purposes.While everyone in our industry knows that window safety is important year-round, this is a ... more »
  • March 20, 2018
    THE TALK... | Sales & Marketing

    How Not to Write for SEO in 2018

    For more than a decade, search engine optimization has been the headline topic for businesses trying to boost their website rankings. But the SEO techniques that worked 15 years ago do not work now, and many of them can actually diminish organic search rankings on major search engines (such as Google). Those window and door websites that still employ outdated SEO practices are really just ... more »
  • March 13, 2018
    THE TALK... | Sales & Marketing

    Fishing for Customers

    Not long ago, I was on a call with a potential client who was lamenting the fact that he didn’t have enough leads in his business. “Once I get in front of them, we can close the sale,” he told me. “But getting in front of them—that is the issue.” Some variation on that theme is one of the three most consistent complaints I hear about growing ... more »
  • March 6, 2018
    THE TALK... | Markets & Trends

    Ongoing Optimism

    You don’t have to wander far to hear positive sentiments about the immediate future of our industry. For instance, Window & Door’s 2018 Industry Pulse notes that the majority of manufacturers, suppliers and dealers expect sales to increase throughout the year. Meanwhile, the Pulse reported that 83 percent of the industry plans to hire this year, despite our ongoing struggles ... more »
  • March 6, 2018
    THE TALK...

    Monthly Poll: Aluminum Tariffs: Helpful or Hurtful?

    President Trump recently announced that he plans to impose a tariff of 25 percent on steel imports and 10 percent on aluminum imports. While his plans and statements have drawn both criticism and praise, Window & Door polled its readers about the implications on our fenestration manufacturers and their suppliers. Readers weighed in to tell us that a slight majority see the tariffs as ... more »
  • February 27, 2018
    THE TALK... | Management

    Set the Tone

    Despite the seemingly sophisticated path of our evolution as a modern civilization, there still exist men and women in the workplace who have either ignored, forgotten or altogether failed to learn how to treat one another. Recent revelations of abuse and misconduct among the Hollywood culture and other high-profile sectors of our society have given all of us somewhat of a wake-up call. ... more »
  • February 20, 2018
    THE TALK... | Codes & Standards

    Lack of Code Enforcement Worsens Impact of Maria in Puerto Rico

    One of our member companies recently reached out to our staff to gain some insight on the lack of building code enforcement in Puerto Rico. The member told us the problem existed before the hurricane but is worse now. He also expressed frustration over competing with other companies that regularly violate code. Here’s what we found out: The extent and severity of the storm damage ... more »
  • February 13, 2018
    THE TALK... | Sales & Marketing

    PPC and SEO

    Can pay-per-click ads affect organic search results?
    Pay-per-click advertising campaigns—in particular, Google’s PPC ads—offer a lot of benefits to window and door retailers. Many love the cost-effectiveness, as well as how PPC ads display the company prominently at the top of search engine results pages. The fact that PPC advertisers can tweak ad copy on the fly and make it go live almost immediately is also a plus.But a ... more »
  • February 6, 2018
    THE TALK... | Aesthetics & Style

    Now Trending

    Observations on color, size and style in the current market
    Early last month, I and several other members from the Quanex team attended the International Builders’ Show in Orlando, both for some good weather and to get a sense for how the industry is feeling at the outset of a new year.My takeaway: Many building and construction professionals are abuzz right now, and not without reason. The U.S. economy is healthy, and manufacturers around our ... more »
  • February 6, 2018
    THE TALK... | Operations

    Monthly Poll: Manufacturer/Dealer Partnerships

    The relationship between manufacturers and dealers is vitally important to both segments of our supply chain. A strong, healthy partnership can translate into a stronger business for both parties, leading to increased sales and an improved bottom line. Creating and maintaining that business partnership requires commitment from both sides. We want to hear insights on the topic from ... more »