The Talk

  • July 18, 2017
    THE TALK... | Markets & Trends

    Monthly Poll: Energy-efficient Technology

    Window and door manufacturers, suppliers and dealers use a variety of energy-efficient, sustainable or green technologies, methods or products for their work, and they do so for a number of reasons. The October/November issue of Window & Door magazine will explore this topic and how it relates to the fenestration industry. As part of that coverage, we want to hear from you.  Do ... more »
  • Door-to-Door Selling Still Works

    With do-not-call and anti-spam laws in effect, it has become difficult for companies to run direct marketing campaigns to reach potential customers. Many industries, including replacement windows and home improvements, are reverting to door-to-door sales using modern technologies and putting salespeople back on the street to showcase their products or services. Following are 10 best ... more »
  • July 11, 2017
    THE TALK...

    Cheers to Excellence

    Every year, Window & Door magazine takes its last issue of the year to recognize what window and door retailers are doing to make a difference for their customers as well as for their contributions to the industry and their communities. We share their stories in our Dealer of the Year Awards coverage to provide a benchmark for excellence and to raise the standards of professionalism and ... more »
  • June 27, 2017
    THE TALK... | Markets & Trends

    Owning your Expertise

    Do you cave at the first sign of pricing pressure?
    Note: See Madeleine MacRae at this year’s Window & Door Dealer Days, held Sept. 12-13 in Atlanta, where she’ll moderate two Solution Sessions and present “Plugging Profit Leaks: How to make more money with the leads you already have.”  Can you say, with full confidence, that your offer is “totally worth it at full price?” If you ... more »
  • Four Ways to Improve Your Sales Pitch

    The way homeowners buy has dramatically changed over the past few years. Take a recent Forbes Insights survey, for example, which cited that customers prefer to leverage online technology and in-store visits for major purchases. Before they even pick up the phone, homeowners are searching websites, reading reviews on Houzz and Yelp, checking Facebook pages, and researching all the brand ... more »
  • June 14, 2017
    THE TALK... | Markets & Trends

    The Color of Success

    There are plenty of reasons why vinyl windows have come to dominate market share in new residential and multifamily construction. And there’s one reason I’ve been thinking about lately that’s simpler than you might think.It’s not energy performance. It’s not price. It’s color. In markets throughout the country, the availability of color options in vinyl ... more »
  • June 6, 2017
    THE TALK... | Operations

    The Heart of the Business

    I have already learned a great deal in my time with Window & Door magazine; along with the technical details of the fenestration business, I am getting to know the men and women who make up this industry. Make no mistake, while the stock in trade is entry and interior doors, windows, components and supplies, the heart of this business is the people.I have encountered a variety of companies ... more »
  • Tracking Keyword Ranks

    Does it Still Matter?
    There’s been a lot of talk in the online marketing community about whether keyword rankings are as important as they used to be. Specifically, the question is whether we should bother with tracking and reporting these rankings.The argument against doing so is that there are now many variables that keep us from determining “one true ranking.” A keyword’s rank could vary ... more »
  • May 23, 2017
    THE TALK... | Management

    Overcoming Objections

    An objection is a buying signal. It’s an indication that the client is interested in purchasing something—and likely from you—as soon as the discrepancy between your offer and their purchasing conditions is rectified.An objection is an opening for further discovery, further information and a more refined solution. Though, this interpretation is polar opposite of how most ... more »
  • May 16, 2017
    THE TALK...

    A New Warranty Compliance Option for Manufacturers

    Many are familiar with the Magnuson-Moss Warranty Act: federal laws governing warranties for consumer products which can apply to certain types of window product sales. An important amendment to the MMWA is being implemented by the Federal Trade Commission—the E-Warranty Act.This update provides manufacturers with the option to provide the warranty by directing consumers to a website for ... more »