The Talk

  • December 20, 2017
    THE TALK... | Sales & Marketing

    Blogging for Search Marketing: How Long, How Often, How to Do It

    Regular readers of my articles know I have a one-word answer for any small business looking to improve search engine optimization: content. It's really that simple. Yes, you can do many other things to improve your window and door website's SEO, but nothing matters more than content. Many say content is king—I think it's the entire royal court. Nothing makes the search engine ... more »
  • December 12, 2017
    THE TALK... | Sales & Marketing

    Social Media Trends to Put into Practice in 2018

    According to James Mulvey, senior social media strategist, Hootsuite, there are three main challenges for businesses utilizing social media in 2018. They are: the continuing decline of unpaid, organic reach; keeping pace with social network innovation; and validating the worth of existing strategies.Here are five trends to implement in 2018, according to Amber Naslund, senior director, ... more »
  • December 5, 2017
    THE TALK... | Sales & Marketing

    A Trendy Showroom

     Four Tips: How to be Trendy Woodland shared the following strategies it follows to keep up with and display the latest trends in its showroom.Identify new displays: research trending hardware, colors and featuresIdentify new literature or signage; place it near the entranceDisplay home and design magazines; open them to the pages that feature brands you carryIdentify training ... more »
  • November 28, 2017
    THE TALK... | Strategies & Practices

    Google Puts Mobile First

    For some time now, Window & Door has covered how the mobile experience of a website is just as critical as that on a desktop computer. As mobile devices have increasingly become the main way potential customers search for products and services, it is imperative that a site's design and operations be optimized for these devices.This is more important than ever with the imminent ... more »
  • November 28, 2017
    THE TALK... | Operations

    Creative Solutions to Labor Issues

    Issues surrounding the labor market are among the top concerns for employers in the fenestration industry. The impact of the Great Recession, a workforce approaching retirement age, and a lack of job seekers in the fenestration and construction fields have each contributed to historic shortages in the labor pool. Employers must get creative about how to address labor issues and are ... more »
  • November 14, 2017
    THE TALK... | Codes & Standards

    What’s in a Lifetime?

    The duration of a manufacturer warranty is generally defined either as lifetime or a period of time (e.g. a 10-year warranty). Have you ever stopped to consider what “Lifetime Warranty” means? Lifetime of what? Is lifetime measured by the life of the product, of the person owning the product, or the life of the manufacturer? The answer is that it can be any—but a well-written ... more »
  • November 7, 2017
    THE TALK... | Sales & Marketing

    Video Introductions

    Video is not a fad. It is no longer a “nice-to-have” addition to your business. Video is highly relevant now and it is the key to the future.Consider that, according to the Cisco Visual Networking Index: Forecast and Methodology, 2016–2021, “every second, a million minutes of video content will cross the [global internet] by 2021.” Those that want to stand out ... more »
  • October 31, 2017
    THE TALK... | Markets & Trends

    Can we Take Your Pulse?

    Window & Door just opened its annual Industry Pulse survey and we need your input. The purpose of this important study—results for which will be presented in the January/February issue of Window & Door—is to provide insight on industry-wide trends and expectations.The data can be used as a tool to set reasonable expectations for the future and see where your experiences fit ... more »
  • October 24, 2017
    THE TALK... | Sales & Marketing

    Engaging Dealers: A Thriving Marketing Strategy

    How manufacturers and their marketing leads can re-engage dealer networks to bolster their product sales strategy
    For manufacturers, it can be complicated to understand the many gatekeepers influencing how their brand and products are being sold in the marketplace. Consumers are often in the hands of a dealer when standing in a showroom shopping for their next purchase. Are brands being represented the way marketers intend them to? The point of sale is incredibly important and it’s oftentimes a ... more »
  • October 17, 2017
    THE TALK... | Markets & Trends

    Voice Search: The Future of Window & Door Leads?

    Do you remember Data from Star Trek? He was a robot that instantly solved mathematical problems, referenced encyclopedic facts and briefed the USS Enterprise’s crew on alien lifeforms. He was basically Google, before Google was Google.However, Data had a weakness—he wasn’t human. His character made us laugh because he took everything so literally. Over the years, Google ... more »