The Talk

  • January 25, 2018
    COLUMN : From the WDDA, THE TALK...

    New Year, New Faces

    The WDDA would like to recognize and thank its current Advisory Council member volunteers:Cori Brown Franklin Window and Door Inc. Scott Brown Franklin Window and Door Inc.  Jana Goodrich Seaway Window and GrandView Home Enhancements Jim Lett Sr. A.B.E. Doors & Windows Rick Locke, Windows, Doors & More Inc. Damon Millar Fenessco Inc. Jim Snyder WindowJim ... more »
  • January 23, 2018
    THE TALK... | Codes & Standards

    Energy Star Reform Act

    In the recent months, there have been several opportunities for Energy Star partners to have their voices heard. In May of 2017, the Environmental Protection Agency invited public comment on existing regulations pursuant to Executive Order 13777, Enforcing the Regulatory Reform Agency.In October 2017, fenestration companies had the chance to comment on the proposed FenStar Certification ... more »
  • January 16, 2018
    THE TALK... | Sales & Marketing

    Stop a Scam Before it Starts

    Recently, an employee of one of the Window & Door Dealers Alliance member companies received the following email message:Hi. I would like to know if you have 59.5 in. x 47.5 in. Right-Hand Sliding Low-E Argon Glass Vinyl Windows In Stock ?If Not Can It be Ordered ? I will like to know the price and will make payment with my Credit Card.Please advise so we can proceed.Have a nice day. ... more »
  • Actions to Improve and Protect Your LinkedIn Profile

    LinkedIn, the online professional networking tool, was a topic of two workshops I gave at the American Architectural Manufacturers Association 2017 National Fall Conference. Even if you’re not currently job-hunting, you should care about the state of your current LinkedIn profile. It’s always good to see what’s happening in your industry, how companies and roles are changing ... more »
  • Social Media Platforms and Uses

    For many, social media is a means to stay in touch with industry updates, along with learning about what colleagues are up to, product changes and more. There are a variety of social media tools available, each with a little different approach. In an upcoming issue of Window & Door magazine, we will explore the impact of social media on the fenestration industry, and how it’s being ... more »
  • December 20, 2017
    THE TALK... | Sales & Marketing

    Blogging for Search Marketing: How Long, How Often, How to Do It

    Regular readers of my articles know I have a one-word answer for any small business looking to improve search engine optimization: content. It's really that simple. Yes, you can do many other things to improve your window and door website's SEO, but nothing matters more than content. Many say content is king—I think it's the entire royal court. Nothing makes the search engine ... more »
  • December 12, 2017
    THE TALK... | Sales & Marketing

    Social Media Trends to Put into Practice in 2018

    According to James Mulvey, senior social media strategist, Hootsuite, there are three main challenges for businesses utilizing social media in 2018. They are: the continuing decline of unpaid, organic reach; keeping pace with social network innovation; and validating the worth of existing strategies.Here are five trends to implement in 2018, according to Amber Naslund, senior director, ... more »
  • December 5, 2017
    THE TALK... | Sales & Marketing

    A Trendy Showroom

     Four Tips: How to be Trendy Woodland shared the following strategies it follows to keep up with and display the latest trends in its showroom.Identify new displays: research trending hardware, colors and featuresIdentify new literature or signage; place it near the entranceDisplay home and design magazines; open them to the pages that feature brands you carryIdentify training ... more »
  • November 28, 2017
    THE TALK... | Strategies & Practices

    Google Puts Mobile First

    For some time now, Window & Door has covered how the mobile experience of a website is just as critical as that on a desktop computer. As mobile devices have increasingly become the main way potential customers search for products and services, it is imperative that a site's design and operations be optimized for these devices.This is more important than ever with the imminent ... more »
  • November 28, 2017
    THE TALK... | Operations

    Creative Solutions to Labor Issues

    Issues surrounding the labor market are among the top concerns for employers in the fenestration industry. The impact of the Great Recession, a workforce approaching retirement age, and a lack of job seekers in the fenestration and construction fields have each contributed to historic shortages in the labor pool. Employers must get creative about how to address labor issues and are ... more »