The Talk

  • December 15, 2015
    THE TALK... | Sales & Marketing

    Holiday Slowdown

    Historically, the holiday season is uphill for generating window replacement business. Consumer attention, time and money are targeted toward travel, holiday events and gifts. In addition to the slow down for sales during this time, installers are also left with little to do.This plays into the employ versus contract conversation, discussed in a previous Talk this year as well as at Window ... more »
  • December 8, 2015
    THE TALK... | Management

    Walk the Walk

    How do you get your employees to live your mission statement? Creating a culture of respect among your staff—respect for you, for each other, and for their colleagues in other departments—will naturally evolve into a deeper respect for your company and, thus, your mission.This often occurs organically in smaller companies where a natural symbiosis develops among staff due in no ... more »
  • December 1, 2015
    THE TALK... | Markets & Trends

    Mergers and Acquisitions

    A Window of Opportunity for Sellers?
    Merger and acquisition activity in the window and door industry is accelerating. Participants are seeking consolidation opportunities to expand manufacturing footprints and capabilities, broaden product portfolios, and enhance margins. And, today’s perfect storm of pent up demand, cheap financing and surplus capital is driving up valuations. All of this creates a particularly ... more »
  • November 17, 2015
    THE TALK... | Codes & Standards

    Do You Know Your EEROs?

    During my years of window replacement, I was only somewhat acquainted with clear opening size requirements for Emergency Escape and Rescue Openings—5 square feet for first floor bedrooms and 5.7 square feet for upstairs bedrooms. That was about all I knew off the cuff.I also referenced window manufacturers’ standard sizing tables that identified what sizing met egress ... more »
  • November 10, 2015
    THE TALK... | Markets & Trends

    Your Opinion, Please

    Last week, Window & Door opened its annual Industry Pulse survey, asking readers from every corner of the industry to weigh in on 2015 as it approaches its end and share projections for 2016. This important poll closes this Friday, and it’s important to get your opinions.The purpose of this study—results for which will be presented in the January/February issue of Window & ... more »
  • Top Tips from the Dealers of the Year

    The October/November issue of Window & Door magazine announced the companies recognized as the 2015 Dealers of the Year. The awards program, sponsored by the WDDA, is designed not only to recognize dealers for excellence in various categories, but also to provide insight on their success. Here are five proven strategies our Dealers of the Year put into practice that you can adapt for your ... more »
  • October 27, 2015
    THE TALK... | Operations

    Contractor or Joint-Employer?

    New classifications could spell liability for window and door companies
    This summer, the National Labor Relations Board significantly expanded risk for companies that subcontract employees to be considered a “joint employer” of its contractors. The risk involves liability for injuries, taxes, contract breaches and other third-party claims. This can affect residential construction constituents who market “installed sales” to the extent that ... more »
  • October 21, 2015
    THE TALK... | Sales & Marketing

    Content is King

    We’ve all heard content is king, but it’s not just king. It’s the king, the queen, the dukes and duchesses—the whole court, really. Effectively marketing your business online comes down to one thing and one thing only: high-quality content. It’s how you get your website ranked higher than your competitors, and that’s how you convert visitors into ... more »
  • October 13, 2015
    THE TALK... | Sales & Marketing

    The Empty Cup

    How an empty cup helped shape our company’s mission
    As a teenager, I was lucky to get a summer job at a local amusement park in the food service operation. This job and an awkward learning experience during it would help define my business philosophy and my company’s mission statement years later.Prior to my first day of work I attended an orientation for working in the food stands. Among some common-sense rules, one required an ... more »
  • October 6, 2015
    THE TALK... | Operations

    Keepin’ it Simple… Or Not

    Have you ever taken on a fenestration replacement project outside of your comfort zone? Were you glad you did? Or, did you wish you hadn’t? Either way, you likely gained some valuable experience from it and it influenced your project undertakings in the future.When I converse with my many dealer connections in different regions via phone, social media or in person. One dealer friend of ... more »