The Talk

  • May 12, 2015
    THE TALK... | Management

    W-2 Versus 1099

     The construction industry as a whole largely contracts and subcontracts, especially where many trades are required to deliver a project. But what about dealers: is it best to contract or employ installers?  On smaller scale projects, such as window replacement, and when the primary job skill is the same, employing your installers can become a practical option. In either ... more »
  • May 6, 2015
    THE TALK... | Channels

    Boost Google Search Rankings with a Mobile-Friendly Site

    On April 21, Google updated its powerful algorithm in a way that significantly impacts websites that are not mobile-friendly.Google lives and dies by providing relevant search engine results to their visitors. If one cannot easily read a website on their phone or tablet, it is not of much use. Because of this, the latest algorithm update could exclude websites that are not ... more »
  • April 28, 2015
    THE TALK... | Management

    The Salary Experiment

    Earlier this month, a young Seattle-based entrepreneur caused a media frenzy by making a bold announcement. Dan Price, CEO of Gravity Payments, took a $930,000 pay cut in order to raise the minimum annual salary for all employees of the privately-held company to $70,000.In the aftermath of his announcement, we not only saw a handful of elated employees. The move also sparked conversations ... more »
  • April 21, 2015
    THE TALK... | Sales & Marketing

    Do you Pinterest?

    Many people think of Pinterest as a social media site where users exchange recipes, funny memes and fashion tips. However, it’s also an effective marketing channel for small-to-medium sized businesses.Pinterest enjoys a huge membership—active users grew 111 percent in the second half of 2014. Marketers who want to tap into that traffic should maintain a presence on the social media ... more »
  • April 14, 2015
    THE TALK... | Management

    Are You Likable?

    People ultimately choose to do business with people they like. In business, likeability is extended to include liking the usefulness and functionality of the product being sought, liking the company that produces or provides the goods and services, and liking the point-of-contact, go-to person from whom they made the purchase.Here are three ways to develop your likeability:1. Be accessible and ... more »
  • April 7, 2015
    THE TALK... | Operations

    Useful Apps for Industry Businesses

    We now live in a world of smartphones and tablets. Sure, laptops still get plenty of use and desktop computers are still hanging around, although sales dropped a full 10 percent in 2014.But, by and large, people want portability in their computing. Whether the device of choice is a tablet, smartphone or even a smartwatch, most people have gotten used to using apps for many personal needs. But ... more »
  • March 31, 2015
    THE TALK... | Sales & Marketing

    2015 Industry Trends and Marketing Techniques

    With the end of the first quarter of the New Year quickly approaching, many window and door manufacturers and dealers are implementing new marketing strategies, seeking out new industry trends and configuring their expansion rates for 2015. The industry has been on a rise with the help of the improvement in the home market, and 2015 appears to be an innovative and rewarding year for the ... more »
  • Let’s Pick a Name

    One window design trend in recent years is a movement toward a “narrow, flat, pre-punched appendage around the entire perimeter through which we drive nails to anchor the fenestration to the wall structure.” You may be wondering why I’m being so abstract in terming this component. I choose to because there is no one term and I want you to consider what you would ... more »
  • March 17, 2015
    THE TALK... | Sales & Marketing

    Living the Dream

    Window & Door Dealer Days will debut this fall in Atlanta, where the focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows, doors and related products. Like the name implies, the Dream Showroom is designed to inspire dealers looking for ideas to upgrade their retail spaces.  ... more »
  • March 11, 2015
    THE TALK... | Operations

    Wanted: Qualified Workers

    Is outsourcing an option to labor shortages?
    In Window & Door’s recently published article, “The Industry Pulse,” many dealers and manufacturers indicated positive growth in the last year. But, positive growth has brought with it certain challenges—one of which is finding qualified workers. According to The Associated General Contractors (also cited in the Window & Door coverage), “83 percent of ... more »