Sara Barchak

Sara Barchak serves as a marketing manager at EFCO and as an active volunteer in her community. Based in Missouri, she began her career in the glazing industry after graduating from Drury University with a Bachelor of Science in public relations, advertising and graphic design. She can be reached at sbarchak@efcocorp.com. Opinions expressed are the author's own and do not necessarily reflect the position of the National Glass Association or Window + Door.

The Musings of a Fenestration Industry Worker and New Mother: An Update

“Well, I slept in a crib last night,” I responded to the inquiry of how everyone was doing at the start of our meeting. My husband and I have never done the co-sleeping thing with our baby, but there are times when I am just too tired to rock my daughter in the nursery chair, and instead opt to…

Let’s Talk Podcasts

The next area of opportunity for social platforms is podcasts, which over half of Americans listen to. Podcasts provide a captive, engaged audience and podcast ad revenue may grow to $2.56 billion.

3 Free Graphics Websites for Beginners

It's harder than ever to capture attention spans, but using graphics is one way to elevate your written message. Check out three free online resources.

Fishing for the Phishers

Scam emails seek to infiltrate business systems and take information. Considering the average office worker receives over 100 emails daily, it's easy to get fooled by phishing emails. Here's 10 signs that an email might not be legitimate.

Fishing for the Phishers

Your Snapchat Crash Course

Snapchat states that its platform reaches 90% of the 13- to 24-year-old population and 75% of the 13- to 34-year-old population in 20-plus countries. The reach of this social media platform is astounding amongst the younger side of the generational span.

Is TikTok a Space for Fenestration Brands?

TikTok, unfairly labeled as a social media platform geared toward high school students doing dances to popular songs, has almost 85 million users of all ages in the U.S. alone. And big brands have made their way to this growing platform and found an opportunity to connect with users. So, the answer…