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  • Article
    A multi-generational call for a personal brand
    The front door, which is the hallmark piece of a home, represents a homeowner’s individual brand. Today, that brand can take on many different looks. Homeowners can add a pop of color to their door or incorporate door glass. Dealers must put on the ‘designer’ hat and help customers create one-of-a-kind, personalized entryways. (Images courtesy of ODL Inc.) We tend to... more »
  • Article
    The top 100 manufacturers of window, door and skylight products for the residential market, listed by 2016 estimated gross sales
    A Thompson Creek employee works the welding machine. (Image courtesy of Thompson Creek Window Company) Window & Door’s annual Top 100 Manufacturers report details North America’s 100 largest manufacturers of residential windows, doors, skylights and related products, based on sales volume. To provide a little more insight, of the surveyed manufacturers, 34 percent...
  • Article
    An objection is a buying signal. It’s an indication that the client is interested in purchasing something—and likely from you—as soon as the discrepancy between your offer and their purchasing conditions is rectified. An objection is an opening for further discovery, further information and a more refined solution. Though, this interpretation is polar opposite of how most...
  • News
    House Representatives Marsha Blackburn (R-TN) and Kurt Schrader (D-OR) introduced legislation to define the Department of Energy's role in the building code development process. In a release, the Window and Door Manufacturers Association stated that the bill, HR 2361, is similar to legislation introduced in previous years that it has supported to address issues with DOE's code...
  • News
    Deceuninck North America’s commercial fabricator program welcomed two additional member companies: PVC Industries of Clifton Park, New York; and Comfort View Products of Newnan, Georgia. Now in its second year, the program provides technical, engineering, marketing and sales support to its members, according to the company. Deceuninck Commercial Alliance members have the highest level...

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THE TALK...

Overcoming Objections

By Madeleine MacRae

An objection is a buying signal. It’s an indication that the client is interested in purchasing something—and likely from you—as soon as the discrepancy between your offer and their purchasing conditions is ... more »

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