• Article
    A multi-generational call for a personal brand
    The front door, which is the hallmark piece of a home, represents a homeowner’s individual brand. Today, that brand can take on many different looks. Homeowners can add a pop of color to their door or incorporate door glass. Dealers must put on the ‘designer’ hat and help customers create one-of-a-kind, personalized entryways. (Images courtesy of ODL Inc.) We tend to... more »
  • Article
    The top 100 manufacturers of window, door and skylight products for the residential market, listed by 2016 estimated gross sales
    A Thompson Creek employee works the welding machine. (Image courtesy of Thompson Creek Window Company) Window & Door’s annual Top 100 Manufacturers report details North America’s 100 largest manufacturers of residential windows, doors, skylights and related products, based on sales volume. To provide a little more insight, of the surveyed manufacturers, 34 percent...
  • News
    The American Architectural Manufacturers Association released a new white paper created by the AAMA Aluminum Material Council that discusses the use of aluminum in high-performing building enclosures, AMC-2-26, "Aluminum in High-Performing Building Enclosures." "This white paper was needed in order to educate and inform the marketplace about the energy advantages of using aluminum...
  • News
    The Glass Association of North America is bringing its Fall Conference to GlassBuild America in Atlanta for a first-time integration of its committee work and presentations with the annual tradeshow. The GANA Fall Conference runs concurrently with GlassBuild, Sept. 12-14, at the Georgia World Congress Center in Atlanta. The combination of the two events provides a larger audience and...
  • Article
    There are plenty of reasons why vinyl windows have come to dominate market share in new residential and multifamily construction. And there’s one reason I’ve been thinking about lately that’s simpler than you might think. It’s not energy performance. It’s not price. It’s color. In markets throughout the country, the availability of color options in vinyl window...

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Four Ways to Improve Your Sales Pitch

By Tim Clark

The way homeowners buy has dramatically changed over the past few years. Take a recent Forbes Insights survey, for example, which cited that customers prefer to leverage online technology and in-store visits for major ... more »




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