More than 2 billion people use YouTube every month, according to the video platform's self-reported figures. Google points out that engagement on YouTube is so high among people ages 18 to 49 that messages on the platform are more likely to reach them than those on network television, making it a prime channel for advertising.
But YouTube is popular among all age groups. A Statista survey in Q3 of 2020 found that almost 60 percent of people age 56 and up used the platform, and use among younger people is even higher. There's no question that homeowners in your target demographics are avid users.
When Mediakix asked which content formats were most effective for influencer marketing, pros rated YouTube as the second most effective after Instagram. And according to web design firm Go-Globe, almost 80 percent of marketers say YouTube is the most effective platform for video marketing in general.
In general, video is one of the best ways to engage homeowners about the products and services you provide. Today's consumers don't simply want to see pictures and read descriptions of products; they want to see real video of installation and other services.
Video lets you easily illustrate and bring to life the before-and-after transformation in a home when you install new doors and/or windows. YouTube can be the perfect place to promote that transformation to your target audience.
Three Tips for Home Improvement Marketing on YouTube
1. Create how-to content.
This is one of the top-performing content types on YouTube. Although you don't want to give away your expertise fully for free, you can provide short how-to videos that are related to your services.
For example, if you repair windows, you could provide how-to content on topics such as:
- Measuring windows
- Caring for certain types of windows
- Decorating windows for different seasons
- Installing curtain rods or other decor elements
- Cleaning windows
2. Showcase your services with video.
Use video to upgrade your gallery options. Instead of static images, take potential clients through a video walkthrough of work you've done.
You could walk through a single window installation while explaining the various features and benefits. Another option is to showcase a variety of the same types of jobs in one video so homeowners can see the outcome in different situations.
3. Advertise on YouTube.
If you're not ready to create your own YouTube content, you can still connect with users on the site by piggybacking on the content of others.
To do this, create short video ads to be displayed in front of or during other people's content. As a bonus, you can also use those ads on Instagram and Facebook for increased ROI.
Tell us, how do you leverage YouTube for your marketing?
