Filip Geeraert

Filip Geeraert is president and CEO of Deceuninck North America. He is a hands-on, results-oriented executive with broad experience in all aspects of the business, including developing business strategies and financial management. Opinions expressed are the author's own and do not necessarily reflect the position of the National Glass Association or Window + Door.

Treat Customers Like the Individuals They Are

Walker, a trend-setting customer experience consulting firm, recently did a study that asked professionals: Which changing customer expectation will have the greatest impact on your business in the future? While “speed” would seem to be the biggest customer pleaser in today’s “get it now or else”…