Gregg Hicks

Gregg Hicks is a longtime marketer of home improvement services. He is a new business leader for Modernize and has 20 years’ experience across web analytics, SEO, social, SEM and affiliate marketing. His role as spokesperson is to explain the value of thoughtful matchmaking between homeowners and home improvement professionals that forges positive and productive connections between the parties. Opinions expressed are the author's own and do not necessarily reflect the position of the National Glass Association or Window + Door.

5 Steps to Improve Predictability

Achieving a predictable lead flow can be challenging. These 5 steps can help.

Use Winter Downtime to Develop Your Business Pipeline

The winter lull is a good time to make sure you have a solid pipeline for 2023 window and door projects. Consider these four tips that can help boost your business in the coming year.

Text to Improve Customer Service

Texting is an excellent way for window and door installers to communicate with homeowners. It improves the customer experience and, therefore, makes it easier to close sales.

Tune Up Your Search Marketing

Years of connecting homeowners and home improvement professionals, including those in windows and doors, we’ve learned quite a bit about how to use paid search advertising to help with that matchmaking. Here are the first three things you should focus on to improve your search marketing. …

Get a Head Start on 2022 Sales

January is the right time for contractors to pay attention to developing their 2022 pipeline for new window and door projects. Here are some reasons why it’s time to start generating leads, and what steps to take now.

3 Tools to Measure and Improve Window Sales

The following three foundational practices measure marketing performance data that will make sense for any contractor, whether you are optimizing within one channel or allocating investments across multiple lead generation strategies and channels.