Jason Polka

Jason Polka is the CEO of Modernize, a company that uses business intelligence software to connect homeowners with contractors. Opinions expressed are the author's own and do not necessarily reflect the position of the National Glass Association or Window + Door.

3 Lead Generation Channels

Sales and Marketing Success

Once a homeowner upgrades their windows or doors, chances are they won’t need more for a long time, if ever. Since most home improvement projects are a one-time deal, success for window and door contractors depends on having a steady stream of new customers. Hiring good salespeople is…

Effective Marketing

It’s common for residential window and door contractors to have uneven business over the course of a year. When it rains, it often pours with added window replacement and repairs. Then, the course changes and, when you need customers, it can take weeks to produce bids and close deals. The…