Joel Cannon

Joel Cannon is senior vice president, sales and marketing at EnerBank USA. He has overall responsibility for the bank’s new business development, contractor and sponsor account management, product development, marketing, contractor training and sales training. He manages a team of over 50 industry professionals that serve the needs of the bank’s approximately 10,000 strategic partners in the home improvement industry. Opinions expressed are the author's own and do not necessarily reflect the position of the National Glass Association or Window + Door.

How Offering Payment Options Can Increase Your Leads, Close Rates and Project Sizes

Companies that offer payment options to their customers can increase leads by 50 percent, nearly double their close rate (assuming a 25 percent baseline), and increase project sizes by as much as 44 percent.