Alpen High Performance Products Announces Avi Bar as New Chief Revenue Officer

Avi Bar, formerly the vice president of sales for the Tubelite, Alumicor and Linetec brands within Apogee Enterprises, has joined Alpen High Performance Products as its new chief revenue officer. Bar managed the overall sales strategy for all three brands, serving the glazing industry with Tubelite and Alumicor in the curtainwall, storefront and entrances arena, and with Linetec as the premier finishing service of aluminum painting and anodizing.

Bar's experience

Bar has spent over two decades leading commercial sales teams. Prior to his work at Apogee Enterprises, Bar served as the national sales manager for ASI Group, a manufacturer of commercial washroom accessories, toilet partitions, lockers and visual display products. Prior to ASI Group, Bar led teams and developed go-to-market strategies for View Dynamic Glass, Advanced Glazings Ltd. and altPOWER, Inc.

What people are saying

"Avi is an exciting addition to our leadership team," says Alpen CEO Andrew Zech. "He brings a deep expertise in scaling high-growth companies, and he is a natural leader and systems-builder. Alpen will immediately benefit from his expertise, and we could not be more excited to have him on board."

"Joining Alpen was an easy decision for me," says Bar. "As a leader in the passive house movement, they're pioneering the crucial path towards decarbonizing buildings. Alpen stands out as practical innovators, successfully commercializing products for the built environment. What drew me in was their highly knowledgeable team, passionately dedicated to innovation and high-quality execution. With Alpen, I'm not just part of a company; I'm part of a movement shaping the future of sustainable construction."