In a national survey conducted by The Harris Poll on behalf of Alside, American homeowners reaffirm off-white/cream as the most popular siding color if they were going to update the color of their home exterior in 2025—extending its reign as the top choice for three consecutive years. This classic and versatile hue continues to dominate the market, and over two in five American homeowners say they would go for a timeless neutral look if choosing an exterior home color in 2025, reflecting a strong preference for understated elegance and an enduring aesthetic for the home exterior.
As off-white remains the top choice, bold colors are the least likely to be chosen by homeowners. In fact, one-third of American homeowners say one of the colors they would most likely avoid if updating their home exterior in 2025 is red.
Breakdown of exterior color preference
The survey, which covered a representative sample of over 1,300 American homeowners, revealed that off-white/cream (18%) was the preferred choice among American homeowners if they were going to update the color of their home exterior in 2025, while white (16%), light brown (13%), light gray (11%) and medium blue (8%) rounded out the top five color choices.
Color choice doesn’t stop at siding though. When adding complementary colors to accent the exterior of the home, about three in five American homeowners (62%) typically match the trim with their siding color. Other answers include:
- Shutters (43%)
- Porches and decks (38%)
- Roofing (32%)
When asked how they would choose the exterior color, homeowners cite several key factors. In addition to going for a timeless neutral look (42%), top answers include:
- Cost (36%)
- Availability (25%)
- Their spouse or significant other will pick (22%)
- Based on something they saw in a magazine/home improvement show (20%)
- Meets HOA/local guidelines (20%)
Among homeowners, women are more likely than men to say they would go for the timeless neutral look (48% versus 37%) or would choose based on something they saw in a magazine/home improvement show (24% versus 16%). Meanwhile, men are more likely than women to say their spouse or significant other will pick (28% versus 16%).
Alside's response to the findings
“The persistent appeal for neutral and classic aesthetics like off-white and cream lends to the versatility of the palette and ability to enhance curb appeal without overpowering the overall design of a home,” says Ryan Gibson, business director, vinyl and composite cladding, Alside. “These hues are a timeless choice that are less likely to become outdated or decrease your home's resale value, making them a smart choice for homeowners no matter which part of the United States they live in. They also provide a solid foundation to designing a home that allows for a more personal touch giving accent colors and features space to make a statement."
“There is certainly a place for bolder colors in home exteriors. They are often used more prominently in certain architectural styles and can add a vibrant, eye-catching element when used thoughtfully. The key is to balance it with neutral tones and consider the overall style of the home and neighborhood,” adds Gibson.
