Andersen has unveiled its new national TV campaign, "Nice Windows," as part of the NCAA Division I Men's and Women's Basketball Tournaments. The campaign features Drew and Jonathan Scott, the hosts of the TV franchise Property Brothers.
The new ad
The Scott brothers align with the Andersen brand, given their relationship with Habitat for Humanity and their advocacy for affordable housing, clean energy, and sustainability mirror Andersen's dedication to these causes.
The campaign introduces Andersen's new tagline, "Trust Your Home to Andersen." Airing from March 20 to April 7 and featuring 30-second, 15-second, and 6-second spots, "Nice Windows" highlights Andersen products by integrating relatable, lighthearted moments with the Scott brothers.
What Andersen leadership says
"Our 'Nice Windows' campaign with the Scott brothers, underscores our unwavering commitment to quality craftsmanship and trust, inviting homeowners to 'Trust Your Home to Andersen,'" says Heather Teskey, vice president of marketing at Andersen Corp. "Spring is the most popular time for home renovations, with nearly 60% of homeowners planning projects during this season. The mild weather and longer daylight hours make it ideal for both indoor and outdoor improvements, enabling families to enjoy their space for the summer months. This campaign puts Andersen top of mind for homeowners as they plan their renovations."
