Andersen Windows Introduces New Look, Launches National Marketing Campaign

Andersen refreshed its branding, including a new logo, tagline and national marketing campaign set to launch this spring.

The new Andersen Windows and Doors logo is designed to be both a nod to the past, and an embodiment of the company's future, according to officials. The new logo elevates Andersen's distinctive color orange. The shield, which has long been part of the Andersen logo, has been repositioned as an upward-facing triangle—which, in Greek, stands for "opening" or "doorway"—representing the company's stability and strength. Finally, the removal of the letters "AW" from the logo broadens the brand to reflect the entirety of the company's current portfolio, including highly customizable entryways, patio doors and big doors.

"Throughout our history, our drive to make windows and doors that are different and better has led us to pioneer new products, set higher standards for our industry and, ultimately, be America's premier window and door manufacturer," says Jay Lund, chairman and CEO of Andersen. "It is with this same commitment to excellence and optimism for the future that we carry on the tradition of the Andersen brand our customers know and love."

Andersen's new tagline, Love the life you see, reflects the aspirational and everyday experiences building professionals strive for and homeowners expect, says the company.

This spring, Andersen will for the first time in over a decade launch a national advertising campaign featuring inspiring stories of people enjoying the moments they create in their home through the lens of their Andersen windows and doors.