Phantom Screens appointed Andreas Kaufmann as its new chief marketing officer, effective immediately. In this expanded role, Kaufmann joins Phantom's senior leadership team and will oversee its marketing and product management teams, including the company's Lower Mainland distributorship marketing initiatives and marketing of its subsidiary, Rolltec Rolling Systems Ltd.
Responsible for all marketing and strategic planning functions, including digital marketing, customer insights, product management, brand and communications, Kaufmann will develop and execute marketing initiatives that enhance Phantom Screens' and Rolltec's market positions, drive distributorship and dealerships' engagement, and support the company's overall growth objectives.
About Andreas Kaufmann
Prior to joining Phantom Screens as the vice president of marketing in November 2021, Kaufmann spent nearly four years as the senior director of marketing and product management at Metrie, North America's foremost manufacturer and distributor of moldings and trim. Throughout his career, Kaufmann has been instrumental in developing strategic marketing plans and launching new products in various industries in Canadian, U.S. and European markets. He has been responsible for driving brand identity and product strategies and developing consistency across platforms and categories.
Phantom's response
"Andreas is a respected leader both within Phantom Screens and the industry as a whole," says Phantom Screens CEO C. Esther De Wolde. "In his three years at Phantom Screens, Andreas has shown a broad and deep understanding of professional marketing skills coupled with a very strong business acumen that will be great assets in his new role as chief marketing officer."
