Associated Materials, a manufacturer and distributor of exterior building products for residential and light commercial remodeling and new construction markets, and consumer finance company Synchrony announced a multi-year partnership extension. Under the renewed agreement, Synchrony and Associated Materials will focus on driving growth through contractor engagements, communication campaigns, seasonal promotions and other marketing initiatives, which will enable dealers to better leverage the power of consumer financing options. This strategic approach aims to elevate the homeowner experience and further solidify Associated Materials' industry position.
About the home financing plan
Since 2009, Synchrony has offered Associated Materials' customers a private label credit card, streamlining the financing process for its extensive range of offerings, including vinyl windows and patio doors, composite cladding, vinyl and metal siding, and accessories. Half the consumers in Synchrony's 2023 Major Purchase Study cited rising prices as the main reason they explored financing options for their last major purchase and 75% of major purchase shoppers said they were comfortable with financing through a retailer credit card. The credit card program will provide homeowners with flexible financing options and Synchrony's prequalification and digital application technology will provide customers with a fast and simple application and approval process, further improving the customer experience.
What the companies say
"Our 15-year partnership with Synchrony has been instrumental in empowering homeowners to transform their home exteriors with beautiful and energy-efficient products," says Shawn Hardy, executive vice president and general manager, product and marketing, Associated Materials. "We look forward to continued growth and personalization for our dealers through this extended agreement and continuing to deliver exceptional value to homeowners and dealers alike."
"At Synchrony, we take pride in providing homeowners with the financing solutions they need to bring their home improvement dreams to life," says Curtis Howse, executive vice president and CEO, home and auto, Synchrony. "Extending our partnership with Associated Materials reflects our commitment to providing flexible and innovative financing options. Together, we are shaping the future of home exterior financing, ensuring a seamless and rewarding experience for homeowners across the country."
