As Centra prepares for growth and expansion, the company is unveiling a new brand evolution designed to elevate the customer experience and sharpen its focus on the unique needs of its distinct markets. Centra’s restructured brand now consists of three specialized business units:
- Centra Install Pros: Your Window & Door Replacement Specialists
- Centra Install Pros: Your Building Envelope Renewal Specialists
- Centra Windows, the company's window and door manufacturing division.
This shift comes as Centra responds to increasing demand for its products and services across the residential, multifamily and new construction sectors.
Centra Install Pros: Your Window & Door Replacement Specialists
Centra’s home installation business, now known as Centra Install Pros, will continue to focus on providing window and door replacement to homeowners. The rebrand allows the company to better cater to the growing need for expert window and door installation, bringing the Centra experience to an expanding customer base.
“We’re going back to our roots,” says Emily Parson, Senior Vice President of Centra Install Pros. “We actually started in 1984 as an installation company and we have 40 years of experience in that business. Our install teams are paid by the hour and they’re in-house instead of being subcontractors. They stay and ensure the job is done properly instead of rushing to the next one, ensuring you have quality product installation for the life of your windows.”
Centra Install Pros: Your Building Envelope Renewal Specialists
For the multifamily renovation sector, Centra Install Pros: Your Building Envelope Renewal Specialists, will continue to lead the way in the renovation and renewal of building envelopes. This division focuses on revitalizing multifamily properties with expert installation and replacement services for windows, doors, and other building envelope components. This specialization ensures Centra’s focus on addressing the unique needs of property managers and contractors.
Centra Windows: Window & Door Manufacturing and Supply
Centra Windows remains the company’s manufacturing arm, delivering top-quality windows and doors to new construction and renovation projects. As Centra Windows, the company will continue to provide top-tier products to contractors and builders, supplying reliable, energy-efficient solutions that enhance design and performance.
Why this evolution matters
This rebranding initiative is designed to ensure Centra can continue to deliver exceptional service and expertise to its diverse customer base. By focusing on three distinct business units, Centra hopes to provide tailored, specialized solutions to meet the unique needs of homeowners, multifamily building managers, and construction professionals.
“We’re excited to bring our specialized installation expertise to homeowners in even more areas,” says Parson. “As we expand into new markets, we’re committed to delivering an exceptional customers experience and maintaining the highest standards of service and quality. We’re not just an installation company – we’re the trusted professionals that homeowners can count on to deliver every time.”
Stay tuned for more updates as Centra continues to innovate and grow.
