Cornerstone Building Brands announced that it has sunset its Great Lakes Window brand and integrated its portfolio into Simonton Windows & Doors. The integration is designed to elevate brand recognition and streamline the overall customer experience. Moving forward, existing Great Lakes Window dealers will be able to access their products under the Simonton brand name.
Available in the East, Great Lakes Window is most well-known for their ComfortSmart, HarborLight and Premier Patio Door collections, which are all now available under the Simonton Windows and Doors name.
Cornerstone Building Brands' response
"We believe that staying ahead is about prioritizing our customers, and that means continuing to enhance and refine our products, services and brands," says Matt Gibson, director of marketing, Cornerstone Building Brands. "The ultimate aim is to deliver the best possible solutions, and we're excited for customers to experience working with Simonton Windows & Doors."
