Crystal Window & Door Systems has launched a new advertising campaign on Meta and other social media platforms targeting remodelers, home builders and contractors in the local New York and Chicago areas.
What Crystal says
“Our market research shows that homeowners are slowing their remodeling spending, so contractor and remodeling trade customers are finding the current economy challenging,” says Steven Yu, vice president of sales and marketing, Crystal Window & Door Systems. “We are offering regional trade customers some great promotions for select Crystal window and door products at our New York City and Chicago sales offices to help them close deals with homeowners.”
Goals of this campaign
While the primary goal of the ad campaign and promotion is to increase sales to the residential homeowner market, Crystal also wants to encourage new trade customers to check out the wide range of window and door products the manufacturer offers. The digital ads are running on platforms such as Facebook and Instagram.
Crystal is considering rolling out this campaign or similar campaigns to its other company sales office locations in the St. Louis, Cleveland, Dallas and Southern California areas, with future promotions applicable to their local markets.
Crystal’s New York/Chicago digital ad campaign is scheduled to run through Labor Day.
