The Farnsworth Group announced that Dave King joined the firm and will work in two roles. King will serve as vice president of insights at the Farnsworth Group while serving as executive director of the Home Improvement Research Institute, or HIRI, which is a market research organization managed by The Farnsworth Group. Incorporating King into energizing the efforts of HIRI is part of The Farnsworth Group's 2023 investment. King's primary ambition with HIRI will be to provide actionable and timely data-driven insights to meet the varied needs of HIRI's members.
ABOUT DAVE KING
King spent the past two decades in the strategy, research and advanced analytics space. For nine years, he focused directly on the home improvement space as vice president of strategy, research and analytics for EnerBank USA (now Regions Bank), a home improvement lender.
Prior to joining EnerBank, King spent four years as chief statistician of the Cicero Group, a strategy and research consulting firm, while also teaching numerous graduate courses in data science and advanced business analytics. His passion for the housing industry started in his early twenties and is stronger than ever today; this passion has led to broad exposure of the housing and home improvement industries through his experience working directly with contractors and other organizations focused on the home improvement industry.
"I am thrilled to serve as Executive Director of HIRI," King says. "I've loved the mission and vision of HIRI from the very beginning and believe we can build upon the current foundation," remarks Dave, who has been a HIRI member and a volunteer on the HIRI board the last several years.
"Information without a voice is largely unheard," shares Dave. "We've had this sense that what HIRI was providing has been somewhat akin to academic research; there's a lot of data and information out there, but how much of that is used to act? Very little. And we, as HIRI, don't want to be a data publisher; we want to influence the strategies organizations are taking because of the quality of insights, not just information, provided to members."
