Syntax Systems, a global technology solutions and services provider for cloud application implementation and management, has expanded its collaboration with Miter Brands to leverage Syntax's GenAI solutions.
Partnership details and benefits
This initiative builds on a decade-long partnership, during which Syntax has managed Miter Brands' ERP and customer-facing applications. Miter Brands selected the Syntax GenAI Platform to support its distributed sales and marketing teams and help drive business growth as part of its digital transformation strategy.
Built on the Syntax GenAI Platform, Syntax deployed a modern GenAI virtual assistant on Microsoft Teams tailored to Miter Brands' product portfolio. The solution integrates with the company's data ecosystem, processing information from over 9,000 stock-keeping units (SKUs) across 12 brands and hundreds of product families and models.
Key benefits of this integration include:
- Consolidated Product Knowledge: The AI-driven assistant ensures that teams have instant access to accurate, up-to-date product information.
- Onboarding: New hires gain immediate access to detailed product insights, reducing training time and minimizing the risk of order inaccuracies.
- Accelerated Post-M&A Integration: As Miter Brands continues expanding, the GenAI solution integrates new acquisitions into the knowledge base.
"Syntax brought in a lot of knowledge and helped us navigate through GenAI solutions, ensuring our data remains secure while maximizing capabilities," says Vinod Nair, CIO and senior vice president at Miter Brands. "Our teams now have instant access to helpful information that was once difficult and time-consuming to track down and validate."
More about Syntax
Last year, Syntax announced the launch of its expanded GenAI portfolio to support midmarket and large enterprise customers. The portfolio, a comprehensive suite of services, agents, and technology solutions, draws from private data and ERP/business applications to put the power of generative AI to work for businesses. Miter Brands is among the companies leveraging these advanced agentic AI capabilities to drive digital transformation and operational efficiency.
Syntax's initial engagement with Miter Brands included a GenAI workshop that guided the company through selecting the right use cases, ensuring data security, and optimizing AI deployment. Today, nearly 300 users across the company's sales, marketing, and engineering teams actively use the AI-powered platform.
"Our longstanding partnership with Miter Brands has been built on collaboration and innovation," says Marcelo Tamassia, CTO at Syntax. "Syntax is committed to helping our customers harness the power of generative AI on their own terms. By leveraging our GenAI platform, Miter Brands is transforming how its teams access and utilize information, ultimately improving the customer experience and driving growth."
