North American Specialty Laminations (NASL), announced earlier this year that Eric Spence will be joining the company’s leadership team as its executive vice president of sales and marketing. NASL serves customers in the window, door, flooring, specialty millwork, cabinetry, and case-goods markets and is backed by Building Industry Partners.
Spence's experience
Spence comes to NASL after serving as president and CEO of RAM Industries, a Texas-based manufacturer and distributor of luxury windows and doors, for the past three years. During that time, Spence changed RAM’s core business from distribution to manufacturing, increasing revenue and enhancing profitability. Prior to RAM, Spence was the senior vice president of sales and marketing for PlyGem Industries, and previously served as Senior Vice President of Sales for JELD-WEN.
In his newly created executive vice president of sales and marketing role, Spence will be leveraging his more than 30 years of window and door industry experience and relationships to lead new business and channel growth at NASL. He will also be seeking potential acquisitions for the company, building upon its recent rapid expansion.
Spence will be based in Texas and will be managing NASL’s sales and marketing teams nationwide.
What people say
“We are pleased to have Eric join our executive team, as his industry experience and expertise in our core markets and channels will advance significant organic and acquisitive growth opportunities for NASL,” says Doug Rende, CEO of NASL.
“NASL’s business model and to-date success, as well as alignment with Building Industry Partners’ people- focused investment and business principles, guided my decision to be part of this exciting career opportunity,” says Spence.
“The addition of Eric to our team will bring a wealth of industry insight to further our operational excellence initiatives to exceed our customers’ expectations,” says Zach Wiedenhoeft, President and COO of NASL.
