Pella Corp. has unveiled its newest brand campaign, “Make Life Brighter.”
About the campaign
At the heart of the campaign is the idea that people want homes that offer protection, comfort and peace of mind. “Make Life Brighter” taps into the emotional meaning of home, where families want to feel both protected and connected to the world outside.
The ad features a young girl dancing to Missy Elliott’s The Rain (Supa Dupa Fly), showing her feeling safe in her home while connecting to nature’s elements.
“What makes this campaign distinctive is how it transforms our century-old commitment to protection into a modern story about emotional and physical resilience,” says Keith Mann, chief marketing officer, Pella. “We continue to rewrite the playbook, bringing innovation to all aspects of our business, including how we market the Pella brand through modern storytelling.”
The campaign was created in partnership with creative agency, Singlethread. The team used generative AI during early concept testing and is disrupting the norm by releasing a long-form (2-minute) video alongside traditional short-form videos (:30 and :60 second).
"Make Life Brighter" is live rolls across broadcast networks and digital platforms including Magnolia Network, CNN, HGTV, The Weather Channel and more.
