PGT Innovations unveiled new branding for its PGT Custom Windows and Doors brand.
PGT Custom Windows and Doors, the flagship window and door brand of PGT Innovations, initially launched in 1987 and has undergone minor logo design shifts and brand positioning growth during its 36-year lifetime. This next step in the evolution of the brand brings a new look and tagline that aims to lay the foundation for an expanded position in the marketplace, repositioning it for future growth opportunities.
With the rebrand, PGT Custom Windows and Doors is transitioning from being primarily focused on providing hurricane protection through its impact-resistant products to now being a leader in high-performance glass technology for windows and doors, expanding its positioning to allow specialized products for energy efficiency, sound reduction, and security to be introduced.
A new mantra and tagline
The new mantra of “the freedom to live where and how you want” reflects that PGT products are more than hurricane protection. They are everyday necessities in that they provide advantages to lifestyle experiences, giving customers peace of mind and control to live wherever and however they choose, whether it is a coastal waterfront or urban location. The statement also supports the brand’s expansion from being the “nation’s number one impact resistant brand” to being “America’s authority in high-performance laminate glass for the fenestration industry.”
“Since its inception, PGT Innovations has been dedicated to providing solutions that revolutionize the way people live,” says Jeff Jackson, President and CEO of PGT Innovations. “This rebrand elevates PGT Custom Windows and Doors to a new level of alignment with PGTI’s focus by empowering people to live life on their own terms, wherever they choose to call home. The new PGT Custom Windows and Doors branding is also a demonstration of our commitment to continuous innovation and transformation in order to lead the industry and improve people’s lives. We are excited for the industry and consumers to experience the expansion of our hallmark brand and to shape the future of the industry with this exciting new chapter of PGT Custom Windows and Doors.”
Logo evolution
The refreshed logo is designed to convey a strong leadership personality with the weight of the solid shapes delivering a bold timelessness. The open spaces inside the letters are intended to represent the concept of components coming together to create a window or door frame, and the PGT blue remains, but is brighter, conveying continuity of the core brand pillars as it transitions to this new identity.
The refreshed logo and new brand mantra are a modern and distinctive renewal of a the brand. The tagline is focused on the end benefits for homeowners, with products that deliver peace of mind through a broad portfolio of fully customizable windows and doors featuring our high-performance glass technology.
What PGT says
“The new look and tagline for PGT Custom Windows and Doors better highlight the purpose of the brand,” says Christy Sackett, Vice President of Marketing for PGT Innovations. “It’s all about giving customers control and peace of mind over external forces like extreme weather, home security and outside noise. Whether someone lives in a sun-drenched coastal home, a busy urban environment, or anywhere in between, PGT Custom Windows and Doors has the product solutions they need for their lifestyle.”
In this first look at the new brand, PGT Custom Windows and Doors aims to give customers freedom and peace of mind through innovative products that protect the openings in a home or business.
The timing of the rebrand strategically coincides with team growth and measurable outcomes from operational investments made towards increasing the brand’s glass supply and production capacity, as well as expanding its truck and trailer fleet.
"The new branding is a beautiful demonstration of what PGT Custom Windows and Doors is and has always been: a brand that is able to grow and evolve to meet the ever-changing needs of the market, while maintaining its commitment to serving our building professional partners,” says Debbie LaPinska, Chief Customer Officer for PGT Innovations. “This rebrand allows us to offer new benefits for homeowners and distinct advantages for dealers, builders, contractors, architects, and designers. Rebranding PGT Custom Windows and Doors at this particular moment also sets the foundation for us to go further than ever before with our customers - empowering their success and driving mutual growth."
What PGT's dealer partners say
“We’ve been in the window business since 2006 and we have experienced a variety of brands. I can tell you, not only in terms of our personal experience, but with a number of windows that we’ve installed over the years, that PGT and their whole family of products is superior to anything else that we know of in the market,” says Matt Thomas, CEO of AGT Builders, a PGT dealer. “I’ve been really happy and proud to be a PGT dealer. Not only in terms of their product, but in terms of the level of service they provide to their dealers and to the ultimate end customers. They just can’t be beat.”
The new branding for PGT Custom Windows and Doors can be seen across all mediums including the brand’s website, brochures, print and digital ads, and commercials. Visit PGTWindows.com today to experience the new PGT Custom Windows and Doors.
