SoftLite introduced a new take on its classic logo that is designed to celebrate its legacy and signify the company’s commitment to future growth.
“Throughout the years, we have remained committed to evolving our products and manufacturing to ensure we provide our customers with high-quality, energy-efficient windows and doors,” says Tom Overs, vice president, dealer channel for Harvey Building Products. “We are excited that today we get to unveil a new brand image that speaks to that commitment and shows that we are dedicated to growing and investing in our business.”
SoftLite’s new design features a revised window icon, softer colors, smoother font and the removal of the hyphen in its name. The new appearance is in line with current design trends and promotes a feeling of warmth and new energy for the company’s established brand, according to a statement.
